Gohar over 15 years of expertise in teaching, consulting, and researching digital technologies within multicultural teams. His research focus encompasses a broad spectrum, including data analytics and digital business/technologies, digital transformation, digital marketing, and the adoption and use of self-governing systems.

Gohar specializes in both quantitative and qualitative research methodologies, delving into areas such as social media analytics, digital transformation, data analytics, technology management, and information systems. Gohar’s diverse skill set, and extensive experience uniquely position him to contribute valuable insights and innovative perspectives to the ever-evolving landscape of digital technologies.