HomeDeanship of Graduate StudiesGraduate FacultyPrograms FacultyProfilesRussell B. Williams

Russell B. Williams

Associate Professor, Assistant Dean for Student Affairs
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AUH Campus
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  • Ph.D. 1993 Indiana University USA

  • M.A. Comm. 1985 Southwestern Baptist Theological Seminary USA

  • B.A. 1980 Linfield University USA

  • Tourism, Branding, Cognition, Videogames, Effects.

  • Faculty, Master’s in Creative Industries Program, Higher Colleges of Technology, Abu Dhabi (2011-2012)

  • Assistant Professor and Program Director, Digital Graphic Communications, School of Communication, Hong Kong Baptist University (2001-2011)

  • Assistant Professor, Department of Technical Journalism, Colorado State University (1999-2001)

  • Assistant Professor, Department of Telecommunication, College of Communication, The Pennsylvania State University (1994-1999)

  • Instructor, Communication Department, Baylor University (1990-1994)

  • Design Location-Based Games and Prototypes for research and sale as the Principal and Founder of Unexpected Elephant (2003-Present).

  • File and Obtain Patents for Game Designs for research and sale as the Principal and Founder of Unexpected Elephant (2005-Present).

  • Produce Branding Media and Collateral for professional clients as the Principal and Founder of Unexpected Elephant (1992-Present).

  • Produce, Shoot and Edit Feature Stories for nightly, 30-minute, PM Magazine program at KFOR in Oklahoma City, Oklahoma (1986-1987).

  • Produce, Shoot and Edit Sports Stories for news programs at KOCO in Oklahoma City, Oklahoma (1982-1984).

  • Produce, Shoot and Edit Feature Stories for nightly, 30-minute, PM Magazine program at KFDM in Beaumont, Texas (1981-1982).

  • Produce, Shoot, Edit and Present News Stories for news programs on the NTV network in Nebraska (1981).

  • Reviewer-Journal of Sustainable Tourism (Q1) 2020-present

  • Reviewer-Computers in Human Behavior (Q1) 2019-present

  • Reviewer-Communication Research (Q1) 2019-present

  • Reviewer-American Journal of Psychology (Q3) 2020-present

  • Reviewer-Interacting With Computers (Q3) 2019-present

  • Reviewer-International Journal of Gaming and Computer Simulations (Q3) 2019-present

  • Reviewer – International Communication Association (Game Studies, Technology) 2014-present

  • Reviewer – Association for Education in Journalism & Mass Comm (Visual, Entertainment, Advertising) 2014-present

  • Vetting Committee Member – Cyberport IncuTrain Centre, Hong Kong 2005-2011

  • Advisor – Digital Media Center – Cyberport, Hong Kong 2005-2006

  • Vetting Committee Member - Digital Entertainment Internship Programme, Hong Kong 2005

  • Member, ICA – International Communication Association – Games Division/Communication and Technology Division. 1988-present

  • Member, AEJMC – Association for Education in Journalism and Mass Communication – Advertising Division / Visual Comm Division. 1988-present

  • Member, ACCE – African Council for Communication Education. 1992-1999

  • Member, TTRA APac – Travel and Tourism Research Association, Asia Pacific. 2014-present

  • Member, ATLAS – Association for Tourism and Leisure Education and Research 2016-present

  • Member, IAAPA – International Association of Amusement Parks and Attractions 2014-present

  • Member, ACM – Association for Computing Machinery – sCHI, sGRAPH, sGROUP 1994-2011

  • Williams, R.B. (2020). “Location, Integration, Interruption: Visual Properties and Recognition of Video Game Advertising.” Journal of Promotion Management 26(2), 253-276. (Q3)

  • Williams, R.B. & Slak-Valek, N. (2019). “Pokémon GO: The impact of an augmented-reality mobile-game on domestic and international tourism.” Information Technology and Tourism, 21(4), 515-553. (Q1)

  • Williams, R.B. (2019). “The Social Facilitation of Performance, Emotions, and Motivation in a High Challenge Video Game: Playing People and Playing Game Characters.” International Journal of Gaming and Computer Simulations, 11 (3), 38-54. (Q3)

  • Williams, R.B., & Fotiadis, A. (forthcoming). “Same-Same but Different: The Official Projected Destination Image of Dubai and Abu Dhabi on YouTube.” Tourismos (Special Issue on Destination Image) (Q4)

  • Fotiadis, A. & Williams, R.B. (2018). “TiCoSa: A 3D matrix conceptual model to investigate visitors perceptions in an athletic event.” Journal of Tourism, Heritage and Services Marketing, 4 (2), 32-36.

  • Slak-Valek, N, & Williams, R. B. (2018). “One Place, Two Perspectives: Destination Image for Tourists and Nationals.” Tourism Management Perspectives, 27 (2018), 152-161. (Q1)

  • Williams, R.B. (2018). “Conceptual Models and Mental Models in Operation: Frustration, Performance and Flow with two different video game controllers.” Entertainment Computing 28 (2018), 2-10. (Q3)

  • Williams, R.B. (2018). “Hijacked Destination Images?: Autonomous Representations of Dubai and Abu Dhabi in the Amazing Race, USA.” E-Review of Tourism Research (eRTR), 15 (4-5), 314-348 (Q3)

  • Chan, K. W., Ng, Y. L. & Williams, R. B. (2012). “Adolescent girls’ interpretation of sexuality found in media images.” Intercultural Communication Studies, XXI (3).

  • Chan, K. W., Ng, Y. L. & Williams, R. B. (2012). “What do adolescent girls learn about gender roles from advertising images.”. Young Consumers, 13 (4), 357-366. (Q2)

  • Patent for “Urban Excursion: Game and Method of Playing Game.” United States Patent #7,665,734. This patent covers the mechanic for game play and scoring in a geographic space with specific protection for 15 innovative scoring and playing methods that are scalable and media-extensible in 2007

  • Named outstanding teacher in Zayed University for 2018-2019.

  • Named top reviewer in ICA game studies in 2019.

N/A

  • COM 501 Foundations of Communication Studies

  • COM 502 Communication Research Methods

  • COM 507/607 Social and Digital Media Strategies

  • SPC 515 Crisis and Risk Management Communication