The Alumni Office at Zayed University launched a campaign to promote the culture of reading in Arabic in cooperation with the Dubai International Center for Books. This initiative came in response to the announcement of 2016 as the Reading Year as per the directives of His Highness Sheikh Khalifa bin Zayed Al Nahyan and the initiative of H.H Sheikh Mohammed bin Zayed Al Nahyan to support the Charter of Arabic Language of 2012. The campaign of the ZU Alumni Office aims to highlight the importance of reading in Arabic and to promote the national identity of our students and graduates. It also aims to deepen the love of the language in the hearts of our students in order to enhance their knowledge, communication and negotiation skills in different contexts for the benefit of our nation and country.