Partnerships Specialist
M.A. International Broadcast Journalism, City University London, UK
B.A. Political Science & Economics, University of Chicago, USA
Digital Marketing, UC Davis, USA
Bio
With over 16 years in the world of communication, media, and personal development spanning from East to West, Habiba has mastered a unique and effective combination of complementing fields. She is a seasoned professional renowned for her adeptness in crafting and executing impactful media campaigns, as well as marketing strategies for industry leaders across the MENA region having worked with the likes of Bloomberg TV, Dubai TV, MBC, OSN, Al Habtoor, Al Tayer, P&G, Emirates, Johnson & Johnson, and Ministry of Tourism, to name a few. Furthermore she has developed content and covered some of the most esteemed events across the globe such as FII, Qatar FIFA 2022, and the Oscars.
As an entrepreneur who’s built her own brand in the region, she has demonstrated her acumen by successfully launching and scaling ventures, securing partnerships, and establishing robust operational frameworks. Habiba's multifaceted skill set encompasses project management, brand development, multimedia campaign production, and stakeholder engagement. She is recognized for her ability to navigate fast-paced environments, adapt to evolving trends, and to deliver measurable results for set targets.
As a Partnership Specialist at Zayed University, Habiba is able to leverage her extensive expertise to cultivate skills and opportunities for Zayed students. This initiative not only embodies her dedication to fostering growth and innovation but also enables her to utilize her proficiency in project management, multimedia campaign production, and stakeholder engagement. By being part of a program that spearheads bridging the gap between academia and industry needs, she is able to channel her passion for communication into tangible outcomes, empowering individuals to thrive in the ever-evolving landscape of the UAE job market.
Office
Dubai Academic City, R - L2 - 004 - E wing
Email:
habiba.basiony@zu.ac.aeTeaching Areas
Multimedia Campaign Production| Communication and Presentation Skills| Digital Marketing| Strategic Planning| Project Management| Brand Development| Stakeholder Engagement| Team Leadership
