Internationally recognized Digital Marketing Certification for Zayed University business students

15 Mar 2021

Zayed University and the Digital Marketing Institute (DMI) have announced a new partnership that integrates DMI’s industry leading digital marketing certifications into the Digital Marketing and Commerce course in the College of Business at Zayed University.

In Fall 2020, 65 students completed the ZU’s Digital Marketing and Commerce course and received an associate level certification from the Digital Marketing Institute. The partnership continues throughout the Spring of 2021 semester with 66 students currently enrolled and utilizing the DMI’s partnership portal.

The Digital Marketing and Commerce course at ZU is the first in the UAE to be accredited by the Digital Marketing Institute. As an industry-leading global certification body, DMI offers the most widely taught set of certification standards in digital marketing, with more than 100,000 members.

His Excellency Dr. Khaled Al-Khazraji, Vice President of Zayed University, commended the partnership, stating that it confirms ZU’s keenness to root the distinction of its academic programs, and fosters its vision to build up a new generation of graduates who are equipped with skills of the future that enable them to compete and lead in today's knowledge-based economy.

“This accreditation reflects the University’s persistence in improving its programs and providing its graduates with the components that enhance their chances of professional advancement or postgraduate studies,” he said.

John Doran, Head of University Partnerships at DMI stated, “As industries continue to embrace digital innovation, it is important, more than ever, for graduates to be prepared with critical skills needed for this transformation. We commend ZU for expanding their academic options to include DMI’s certification program. The DMI certification provides graduates with an additional level of career readiness and the ability to further evolve themselves as future leaders in the marketing profession.”

Elyazya AlMarzooqi, who was a part of the first cohort of ZU students to gain the certification, commented, “Digital Marketing and Commerce was one of the most interesting and practical courses I took in Zayed University. The course provided us with the opportunity to implement our digital marketing skills through the creation and promotion of content for the website and the DMI certification acts as a verification for potential employers that our skills are first rate.”