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Amjad Abu ELSamen

Chair of Marketing (Abu Dhabi & Dubai) - Professor
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  • 2004-2009 Ph.D. in Business Administration, Oklahoma State University

  • 2000-2003 Master of Business Administration, University of Jordan

  • 1996- 2000 Bachelor of Business Administration, University of Jordan

  • Marketing Management

  • Brand Management

  • Internet Marketing

  • Consumer Behavior

  • Technology Adoption

  • 2021- Present Chair of Marketing Department, Zayed University

  • 2019-Present Professor of Marketing, Zayed University

  • 2014- 2019

    Associate Professor of Marketing, Zayed University

    Graduate Program Coordinator, Zayed University

  • 2009-2013 Assistant Professor in Marketing, University of Jordan

  • 2012- 2013

    Assistant Dean For Marketing and Development

    Faculty of Graduate Studies, University of Jordan

  • 2010-2012 Chairman of Marketing Department, University of Jordan

2014- Present

  • Leading the development of Business Analytics Certification Program, which is the first in Middle-East

  • Conducted consultancy for Al- Ain Distribution Company (AADC) for measuring satisfaction for the following groups:

    - Employees Satisfaction

    - Customers Satisfaction

    - Stakeholders Satisfaction

    - Suppliers Satisfaction

    - Community Satisfaction

  • Conducted consultancy for Amman International Airport for measuring passengers’ satisfaction and loyalty.

    - Multi-Group Analysis between arrivals and departure passengers

    - Fazzy-Set Approach to build an index of Airport Service Quality

    - Testing The factors affecting passengers’ satisfaction

  • Brand Management Project for YAS ISLAND, Abu Dhabi

  • Retail Analytics for Marina Mall, Abu Dhabi

  • Etihad Airways Innovation Initiative, Abu Dhabi

2011- 2014:

  • National Centre for Security and Crises Management: Strategic Studies Unit in the following areas:

    - Public opinion surveys on issues related to hazards and national security

    - Building national geographic database

    - Economic and social studies

  • Faculty for Factory (FFF): program sponsored by EU to support Jordanian manufactures. Conducted Marketing Plans for:

    - A Waleed Factory for Mozorella Cheese

    - Al Majeed Plastic Manufacturer

    - LaCure For Dead-sea Products

  • EJABI: Euro- Jordan Association for Business for Business Improvement: Certified Trainer for CMM: Certified Marketing Manger

  • JEA: Jordan Export Association: Export Marketing Plan (EDP) Program. This program contains the following topics:

    - Preparing the outline for EDP

    - Online marketing research tools

    - Examining the critical success factor

    - Examining the economic indicators for the target market

    - Tade balance and export market opportunity

    - Evaluation the different modes of entry and Market segments

    - Position and marketing strategy

N/A

  • Gammoh, Bashar, Anthony C. Koh, Sam C. Okoroafo and Amjad Abu ELSamen (2015),” Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation” Journal of Global Marketing, Vol 28, No.1 pp. 1-15

  • Abu ELSamen, Amjad, (2015),” Online Service Quality and Brand Equity: The Mediational Roles of Perceived Value and Customer Satisfaction” Journal of Internet Commerce, Vol. 14, No. (4), pp. 509-530

  • Abu ELSamen, Amjad, (2016),” Building Mobile Brand Equity: The Mediating Roles of Perceived Values,” Journal of Internet Commerce, Vol. 15, No. (4), pp. 376-389

  • Abu ELSamen, Amjad and Rund Hiyasat (2017),” Beyond the Random Location of Shopping Malls: A GIS Perspective in Amman, Jordan,” Journal of Retailing and Consumer Service, Vol. 34, pp. 30-37

  • Abu ELSamen, Amjad and Mamoun N. Akroush (2018), "How customer orientation enhances salespeople’s performance? A case study from an international market", Benchmarking: An International Journal, Vol. 25, No. 7, pp., 1-20.

  • Adly, Mohamed, and Amjad Abu ELSamen. (2018),” Guest-Based Hotel Equity: Scale Development and Validation,” Journal of Product and Brand Management, Vol. 27 No. 6, pp. 615-633

  • Abu ELSamen, Amjad, Mamoun Akroush, Nermeen Asfour, and Hana Al Jabali. (2019),” Understanding Contextual Factors Affecting the Adoption of Household Energy-Efficient Products in Jordan,” Sustainability Accounting, Management and Policy Journal, Vol. 10 No. 2, pp. 314-332

  • Akroush, M. N., Mahadin, B., Abu ElSamen, A., and Shoter, A. (2020). An empirical model of mobile shopping attitudes and intentions in an emerging market. International Journal of Web Based Communities, Vol 16, No. 2, pp. 150-179.

  • Lai, M. Y., Fotiadis, A. K., Abu-ElSamen, A., & Beede, P. (2020). Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention. Tourism Recreation Research, 1-14.

  • Fotiadis, A. K., Williams, R., & Abu-ElSamen, A. (2021). The Mediating Effect of eWOM on Emirati Motivational Factors and the Intention to Volunteer: The Case of the Abu Dhabi Special Olympics World Games 2019. Event Management.

  • Recipient of the best paper award in ACME Conference, Retailing track. Houston, TX, March, 2011

  • Recipient of the 2nd best model building award in Data Mining Shootout, Data Mining Conference, Las Vegas, NV, October, 2008

N/A

  • MKT 680: Marketing Management

  • FIN 633: Statistics and Quantitative Method for Finance

  • EMHCA 605: Quantitative Method and Computing for Managers