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Hilke Steenkamp

Assistant Professor
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  • Ph.D., 2015, University of Pretoria, South Africa

  • Corporate social responsibility, Corporate reputation management, Digital communication management

  • Assistant Professor, College of Communication and Media Sciences, Zayed University (Dec. 2020 – current)

  • Lecturer, Department of Journalism, Tshwane University of Technology, South Africa (June 2012 – Nov. 2020)

  • Part-time lecturer, Department of Applied Languages, Tshwane University of Technology, South Africa (Jan. 2009 – May 2012)

  • Media industry liaison and on-campus news editor for the Department of Journalism, Tshwane University of Technology in partnership with Record Noweto, a community newspaper published by Capital Media (Caxton) in Pretoria, South Africa, (2012–2020).

  • Part-time corporate communication and corporate social responsibility advisor for the Centre for Rapid Prototyping and Manufacturing affiliated with the Central University of Technology, Bloemfontein, South Africa, (2019–2020).

  • External adjudicator for the Caxton Oscar Frewin awards for community newspapers (print and online journalism categories) in Mpumalanga, South Africa, (2012–2020).

  • External adjudicator for the national Caxton Local Media awards, South Africa, (2019).

  • Conducted external curriculum evaluation for the Department of Communication, Media and Broadcasting, Limkokwing University of Creative Technology in Maseru, Lesotho, (2017).

  • Member of the Middle East Public Relations Association (MEPRA), (2021 – current).

  • Member of the National Press Club (South Africa), (2012–2020).

  • Member of the South African Communications Association (SACOMM), (2012–2020).

  • Dhanesh, G.S., Duthler, G. & Steenkamp, H. 2021. Global Capability Framework for the public relations and communication management profession. United Arab Emirates country report 2020–2021. Dubai, UAE: Zayed University. Available here.

  • Govender-Bateman, R.S., Steenkamp, H. & Diederichs, P.D. 2018. Exploring Twitter reporting and best practices in a South African news organisation. Communitas: Journal for Community Communication and Information Impact, 23(1): 124–138. DOI: https://doi.org/10.18820/24150525/Comm.v23.8

  • Steenkamp, H. 2016. A marriage made in heaven: the functioning of patriarchy and nostalgia in Boer soek ’n vrou. Communicatio: South African Journal for Communication Theory and Research, 42(3): 313–337. DOI: https://doi.org/10.1080/02500167.2016.1216459

  • Steenkamp, H. 2021. From alienation to place-making: Overcoming creation anxiety in journalism students through blended learning. Communitas: Journal for Community Communication and Information Impact. [Forthcoming]

  • Steenkamp, H. & Rensburg, R. 2016. Harnessing stakeholder sentiment on social networking sites: a new conceptual framework for online reputation management. Communicare: Journal of Communication Sciences in South Africa, 35(2): 55–84. [Online] Available from: https://journals.co.za/content/journal/10520/EJC-653d1eec3

  • Steenkamp, H. & Rensburg, R. 2018. Utilising an Ubuntu-centred communication management framework to analyse CSR messages on SNSs. Communicatio: South African Journal for Communication Theory and Research, 44(3): 17–40. DOI: https://doi.org/10.1080/02500167.2018.1541914

  • Steenkamp, H. & Rensburg, R. 2019. CSR on display: using spectacles and storytelling as stakeholder engagement mechanisms. Communitas: Journal for Community Communication and Information Impact, 24(1): 1–19. DOI: https://doi.org/10.18820/24150525/Comm.v24.2

  • Recipient of the 2016 Young Researcher of the Year award in the Faculty of Humanities, Tshwane University of Technology.

  • Recipient of the 2014 Lecturer of the Year award in the Faculty of Humanities, Tshwane University of Technology.

  • Recipient of various academic grants and bursaries such as the University of Pretoria’s J.A. Euverard and the Department of Visual Arts master’s degree bursaries as well as four annual undergraduate academic achievement bursaries.

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  • COM 513 Corporate Social Responsibility and Ethics (2022)