Azmat Rasul

Assistant Professor
+971-2-599-3346
 
AUH Campus
Azmat_Rasul_Pic.jpg
 
 

 
  • Doctor of Philosophy, (2015), Mass Communication, Florida State University, Tallahassee, Florida, USA
  • Master of Arts, (2012), Media & Communication Studies, Florida State University, Tallahassee, Florida, USA
  • Certificate in Measurement and Statistics, (2013), Florida State University, Tallahassee, Florida, USA
  • Certificate in Health Communication, Bloomberg School of Public Health, John Hopkins University, Baltimore, MD, USA (2004)
  • Master of Philosophy, (2002), Mass Communication, Major in International/ Intercultural Communication, University of the Punjab, Lahore, Pakistan
  • Uses and Effects of Media in Strategic Communication Campaigns (Focus on Political PR)
  • Cognitive and Emotional Responses to Entertainment and New Media
  • Political Communication
  • Political Economy of Communication (Focus on Public Diplomacy/International Film Industries)
  • Gender and Media
  • Assistant Professor of Strategic Communication, College of Communication and Media Sciences, Zayed University, Abu Dhabi Campus, UAE (2019-Present)
  • Exchange Professor (Limited Term Faculty), Department of Communication Arts, Valdosta State University, Georgia, USA (2017-2019)
  • Coordinator Research (South Asian Media and Cultural Studies Program), School of Communication, Florida State University, Florida, USA (2015-2017)
  • Instructor, Graduate Teaching Assistant, and Research Assistant, School of Communication, Florida State University, Florida, USA (2009-2015)
  • Assistant Professor, Institute of Communication Studies, Punjab University, Lahore, Pakistan (2003-2008)
  • Manager Communication and Education Program, Punjab Irrigation and Drainage Authority (PIDA), Lahore, Pakistan (A project of the Asian Development Bank), (2001-2003)
  • Information / Public Relations Manager, Ministry of Information (Directorate General Public Relations), Government of Punjab, Lahore, Pakistan (1998-2001)
  • Media Executive, Red Communication Arts, Lahore, Pakistan (1996-1998)
  • Fellow and Co-founder of the South Asian Media and Cultural Studies Program in the College of Communication, Florida State University, Florida, USA (2011-Present) 
  • Coordinator of Global Outreach Initiatives,  Project on Exploring Inspirational Media: A Positive Media Psychology Research Collaboration, College of Communication, Florida State University, Florida, USA (2015-2018) 
  • Life Member, International Communication Association (ICA), (2015-Present)
  • Life Member, Asian Media Information and Communication Center (AMIC), (2009-Present)
  • Chair, Teaching Committee, Entertainment Studies Interest Group, Association for Education in Journalism and Mass Communication (AEJMC), (2018-2019)
  • Associate Chair Research, Mass Communication Division, Association for Education in Journalism and Mass Communication (AEJMC), (2017-2018)
  • Member Teaching Committee, Mass Communication Division, Association for Education in Journalism and Mass Communication (AEJMC), (2015-2016)

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  • Rasul, Azmat, Donghee Shin, and Park Beede. "Fictional politainment: Exposure to international television drama and attitude toward female politicians." International Communication Gazette (2022): 17480485221097250.
  • Asim, Mian, Azmat Rasul, and Donghee Shin. "Effective Cross-cultural Advertising: Moderating Roles of Ethnic Identity and Religiosity in Pitching Controversial Vs. Non-controversial Products to Diasporic Communities." Journal of Intercultural Communication Research 51, no. 1 (2022): 22-41.
  • Rasul, Azmat, and Donghee Shin. "Morality, Technology, and Enjoyment: Meta Analyzing the Enjoyment of Mediated Violence." Atlantic Journal of Communication 30, no. 4 (2022): 337-353.
  • Rasul, Azmat, and Arthur A. Raney. "Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians." Journal of Broadcasting & Electronic Media 65, no. 2 (2021): 248-269.
  • Rasul, Azmat. "See Jane entertain: Exploring a conceptual model of the effects of (semi) fictional entertainment on attitude towards female politicians." Communication Research and Practice 7, no. 3 (2021): 243-262.
  • Asim, Mian Muhammad, and Azmat Rasul. "Networked identities: Exploring the role of social networking to optimize event marketing by higher education institutions in the Middle East." Asia Pacific Media Educator 30, no. 2 (2020): 180-199.
  • Rasul, Azmat. "International public relations and the propaganda model: A critical analysis of Bollywood blockbusters." In Propaganda in the Information Age, pp. 128-140. Routledge, 2019.
  • Rasul, Azmat. "Government Public Relations and Broadcast Regulation: Evaluating Electronic Media Regulations in South Asia." Media Watch 9, no. 2 (2018): 156-166.
  • Rasul, Azmat, and Jennifer M. Proffitt. "Promoting patriotism through mediated sports: Political economy of Bollywood sports movies." The Communication Review 20, no. 4 (2017): 225-245.
  • Rasul, Azmat, and Arthur A. Raney. "Learning through entertainment: The effects of Bollywood movies on the job-seeking behavior of South Asian female." International Communication Gazette 78, no. 3 (2016): 267-287.
  • Faculty Research Scholarship, Department of Communication Arts, Valdosta State University, USA (2018-2019)
  • John H. Phipps Research Award, College of Communication and Information, Florida State University, USA (2017)
  • Top Paper Award, Mass Communication Division, National Communication Association’s annual conference in Philadelphia, USA (2016)
  • Top Three Student Papers Award, Mass Communication Division, International Communication Association’s annual conference in Puerto Rico, USA (2015)
  • FSU Academic Leadership Award, Florida State University, USA (2015)
  • School of Communication, the Matthew Grindy Prize, Florida State University, USA (2014)
  • College of Communication and Information, Graduate Student Leadership Award, Florida State University, USA (2013)
  • Karl and Madira Bickel Scholarship, College of Communication and Information, Florida State University, USA (2010-2013)
  • Received Fulbright scholarship for PhD (2008) in the College of Communication and Information at Florida State University, USA
  • COM601 Foundations of Communication Studies (Fall 2021)
  • COM602 Communication Research Methods (Fall 2022)
  • COM502 Communication Research Methods (Spring & Fall 2020)
  • COM650 Applied Research Seminar (Fall 2022)
  • COM651 Capstone Research Project (Fall 2022)