Graduate students build their knowledge, skills, and expertise from an outstanding international faculty with superb academic credentials and industry experiences. Our curriculum includes theoretical foundations, contemporary practices, experiential learning, and a capstone project under the guidance of a faculty advisor in which students apply their knowledge in ways that demonstrate their abilities to succeed in a variety of communication industries.
Whether you’re interested in public relations or tourism and cultural communication, we offer a program that prepares you to start or advance your career, including doctoral study. Our nurturing environment includes faculty mentoring, peer support, and professional networking opportunities.”
Dr. Dwight Brooks, Dean, College of Communication and Media Sciences
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Program Duration
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Location
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Credit Hours
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Cost Per Credit Hour
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4 Semesters
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Abu Dhabi
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36
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AED 2,667
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Communication is critical to every aspect of people’s lives, and today’s organizations depend more than ever on communication professionals to create effective messages.
The Master of Arts in Communication program prepares participants to become professional communicators managing relationships between an organization, its stakeholders and its publics, and respond effectively within the rapidly changing media environment. Mastering the tools of integrated communications, participants learn how to effectively express their innovative ideas, strategic insights and creative solutions to both internal and external audiences.
Core Courses
Core courses in the Master of Arts in Communication program provide participants with an applied approach to problem-solving in the field of communication.
COM501 Foundations of Communications Studies
COM504 Cross Cultural Communication
COM506 Understanding Consumer Trends
COM502 Communication Research Methods
COM507 Social and Digital Media Strategies
COM523 Event and Festival Planning and Promotion
COM513 Corporate Social Responsibility and Ethics
Delivering an integrated approach to the discipline, students then choose to focus in a concentration track of advanced study during the second year of study.
Strategic Public Relations
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Tourism and Cultural Communication
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College of Communication and Media Sciences
Zayed University
Abu Dhabi & Dubai
United Arab Emirates
Tel: +971-2-599-3605
Email: Ameera.AlShehyari@zu.ac.ae
This course is designed for students entering the CCMS graduate program. It introduces students to the historical development of the discipline and addresses issues involved in conceptualizing and carrying out communication research, including selected contexts (e.g. tourism, corporate, multimedia, and corporate communication) and other areas of study (e.g. persuasion and nonverbal communication).
This course explores the process of communication across cultures and between different cultural groups. It focuses on the ways in which identities are constructed, maintained, and negotiated in different cultural contexts and on the ways in which different groups seek to understand and “construct” each other, both in terms of representations and cross-cultural encounters.
Pre-requisites: COM501, COM502
This course introduces the major concepts of consumer behavior, media usage patterns, and key relationships that influence decision-making processes. It also focuses on identifying consumer trends and the importance of applying consumer insights effectively as communication professionals.
Pre-requisites: COM501, COM502
This course presents an introduction to general qualitative and quantitative methodologies typically used by professionals to conduct applied communication research. Example topics include the design, sampling and measurement techniques used in survey research, constructing and conducting in-depth interviews and focus groups, and applying content analysis for comparative and interpretative purposes for message development and media coverage.
This course looks at current and emerging social and digital media and examines how they are utilized in the communication industry. The primary drivers within these domains will be strategically analyzed along with the current and emerging forms of enabled communication. Students will obtain a sound understanding of key social and digital media, the ways in which they are used, and how success is measured. Students will learn conceptual tools to critique and imagine applications within these domains as well as the conceptual and theoretical foundations for dealing with forms of social and digital media that emerge in the future.
This course examines the various components of planning and promoting events and festivals. Emphasis is placed on the best practices used by professionals in industry-specific applications and analysis of real-world activities.
Pre-requisites: COM501, COM502, COM504, COM506, TCC520, TCC521, TCC522
This course provides a detailed understanding of the role and practice of public relations in corporate social responsibility (CSR) and ethical models of communications. Focus on key topics such as: implementation and management of CSR programs as an integrated element of business practice, tailoring CSR to stakeholder needs and conditions, ethical values in public relations, ethical decision making and communication, and codes of ethical practice.
Pre-requisites: COM501, COM502, SPC510, SPC511
