Graduate Studies

Master of Arts (M.A.) in Communications Concentration in Strategic Public Relations

 

Introduction

The Master of Arts (M.A.) in Communications Concentration in Strategic Public Relations program is designed for public relations and communications practitioners and professionals seeking to deepen and develop their knowledge and skills in strategic public relations, and for people not currently working in public relations who desire a career change. The courses equip graduates with the professional knowledge and skills to take strategic management and executive roles in communications and public relations in both the public and private sectors.

Click here for more information on the graduate program learning outcomes.

Program Recognition

  • The program is approved by the UAE Ministry of Higher Education and Scientific Research.
  • Zayed University is accredited by the Middle States Commission on Higher Education.

Curriculum

Master of Arts (M.A.) in Communications Concentration in Strategic Public Relations

Orientation Seminar

At the beginning of the program, students take an intensive one-day orientation seminar that offers a number of workshops to introduce students to the University and its resources, the program and communication and virtual classroom software such as Blackboard Learn and Collaborate, MS Outlook, Extranet, and Bannerweb.

Courses

The Master of Arts in Communications Concentration in Strategic Public Relations curriculum offers students a choice between two study tracks.

Option 1

  • COM501 Foundations of Communication Studies
  • COM502 Introduction to Communication Research
  • SPC510 Public Relations Principles and Practices
  • SPC511 Advanced Writing for Communications
  • COM504 Cross Cultural Communication
  • COM506 Understanding Consumer Trends
  • SPC512 Strategic Public Relations
  • COM513 Corporate Social Responsibility and Ethics
  • SPC514 Internal Communications
  • COM550 Applied Research Seminar
  • COM551 Advanced Research Project I
  • COM552 Advanced Research Project II

Option 1: Each student's program of study will culminate in a significant piece of research which could be linked to their current workplace.

Option 2

  • COM501 Foundations of Communication Studies
  • COM502 Introduction to Communication Research
  • SPC510 Public Relations Principles and Practices
  • SPC511 Advanced Writing for Communication
  • COM504 Cross Cultural Communication
  • COM506 Understanding Consumer Trends
  • SPC512 Strategic Public Relations
  • COM513 Corporate Social Responsibility and Ethics
  • SPC514 Internal Communications
  • COM550 Applied Research Seminar
  • COM507 Social and Digital Media Strategies
  • SPC515 Crisis and Risk Management Communication

Option 2: Requires a final comprehensive exam that tests students on the knowledge they gained in their field of study.

Click here for information on the course descriptions.

Course Delivery

Course Duration

The program is delivered in English over a period of 24 months at Zayed University located in Abu Dhabi and/or Dubai.

Course Delivery Format

The in-classroom instruction for each course is conducted during two evenings per week on either Sunday & Tuesday or Monday & Wednesday from 5:30 p.m. - 9:00 p.m. over a period of five weeks.

For more information on the start date, admission deadline and location for delivery of the program, please visit the Key Dates section of our website.

Admission

  • Admission is open to males and females of all nationalities.
  • Applicants must have earned a four-year baccalaureate degree with a GPA of 3.0 or higher from an accredited university.
  • IELTS (Academic) overall band score of not less than 6.0 or an internet-based TOEFL total score of not less than 79 iBT.*
  • Applicants selecting Option 1 must submit a proposal.
  • Candidates do not need an undergraduate degree in communications to pursue the Master of Arts in Communications Specialization in Strategic Public Relations degree. However, if they were not communications or media majors, they will be required to take preparatory work as necessary, to be determined on a case-by-case basis. Prospective students may be allowed to take qualifying coursework at another institution.

*Contact us for Zayed University's special English language programs designed for graduate students who do not currently meet the minimum English language entry or exit admission requirements.

For more information on the admission requirements and application procedure, please visit the Admissions and Fees section of our website.

Program Cost

AED 96,000 (including text books and course materials)

For more information on the program cost, payment procedure and financial support, please visit the Admissions and Fees section of our website.

Graduation Requirement

Graduate students must maintain a minimum grade point average (GPA) of 3.0 in course work taken in fulfillment of the requirements of a Master's degree.

For program information, please contact +971-2-599-3605