Master of Arts in Communication Option in Tourism and Cultural Communication



The Master of Arts in Communication Option in Tourism and Cultural Communication program will provide participants with extensive knowledge and understanding of tourism and developing strategic campaigns in a global context. Overall, graduates acquire key skills and competencies in effectively planning and managing tourism activities and promoting cultural heritage.

Click here for more information on the graduate program learning outcomes.

Program Recognition

  • The program is approved by the UAE Ministry of Education.
  • Zayed University is accredited by the Middle States Commission on Higher Education.


Master of Arts in Communication Option in Tourism and Cultural Communication

Orientation Seminar

At the beginning of the program, students take an intensive one-day orientation seminar that offers a number of workshops to introduce students to the University and its resources, the program and communication and virtual classroom software such as Blackboard Learn and Collaborate, MS Outlook, Extranet, and Bannerweb.


The curriculum of the Master of Arts in Communication Option in Tourism and Cultural Communication consists of the following courses for a total of 36 credits for the degree.

Core Courses

Seven required courses provide the foundation for discipline knowledge:

  • COM501 Foundations of Communication Studies
  • COM504 Cross Cultural Communication
  • COM506 Understanding Consumer Trends
  • COM502 Communication Research Methods
  • COM507 Social and Media Digital Strategies
  • COM523 Event and Festival Planning and Promotion
  • COM513 Corporate Social Responsibility and Ethics

Concentration Courses

Starting in the second semester, the following five courses deliver advanced topics tailored towards theory development and industry application:

  • TCC521 Strategic Planning and Development
  • TCC522 Tourism Communication
  • TCC525 Tourism in the U.A.E. and MENA Region
  • COM550 Applied Research Seminar
  • COM551 Capstone Research Project

Capstone Research Project Experience

During the final semester of study, students complete a capstone study project integrating knowledge gained throughout the entire program. Capstone projects allow students to demonstrate their knowledge of relevant theory and methods of communication through an applied research project.

The capstone project consists of three integrated seminar-style courses, culminating in a research project in which students address theoretical understanding of an issue, propose and apply original research, and recommend relevant solutions. The project demonstrates key scholarly abilities, including conceptual understanding, analysis, and writing of applied knowledge.

Several students link capstone projects with industry issues faced within their organizations. Real world applications offer an excellent opportunity to link graduate study with professional context, often delivering beneficial strategies and solutions for students’ employers.

Click here for information on the course descriptions.

Course Delivery

Course Duration

The program is delivered in English over a period of 24 months at Zayed University in Abu Dhabi.

Course Delivery Format

Typically, three courses are delivered face-to-face one-at-a-time during two evenings on weekdays from 5:30 p.m. to 9:00 p.m. over the course of a semester.

For more information on the admission deadline, start date and location for delivery of the program, please visit the Key Dates section of our website.


  • Admission is open to males and females of all nationalities.
  • Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 or higher from an accredited university.
  • IELTS (Academic) overall band score of not less than 6.0 or an internet-based TOEFL total score of not less than 79 iBT.
  • Candidates do not need an undergraduate degree in communication to pursue the Master of Arts in Communication Option in Tourism and Cultural Communication degree. However, if they were not communication or media majors, they will be required to take preparatory work as necessary, to be determined on a case-by-case basis. Prospective students may be allowed to take qualifying coursework at another institution.

For more information on the admission requirements and application procedure, please visit the Admissions and Fees section of our website.

Program Cost

AED 96,000 (including text books and course materials)

For more information on the program cost, payment procedure and financial support, please visit the Admissions and Fees section of our website.

Graduation Requirement

Graduate students must maintain a minimum grade point average (GPA) of 3.0 in course work taken in fulfillment of the requirements of a Master's degree.

For program information, please contact +971-2-599-3605