Master of Arts in Communication Option in Strategic Public Relations

ZU ZU ZU

Introduction

The Master of Arts in Communication Option in Strategic Public Relations program is designed for public relations and communications practitioners and professionals seeking to deepen and develop their knowledge and skills in strategic public relations, and for people not currently working in public relations who desire a career change. The courses equip graduates with the professional knowledge and skills to take strategic management and executive roles in communications and public relations in both the public and private sectors.

Click here for more information on the graduate program learning outcomes.

Program Recognition

  • The program is approved by the UAE Ministry of Education.
  • Zayed University is accredited by the Middle States Commission on Higher Education.

Curriculum

Master of Arts in Communication Option in Strategic Public Relations

Orientation Seminar

At the beginning of the program, students take an intensive one-day orientation seminar that offers several workshops to introduce students to the University and its resources, the program and communication and virtual classroom software such as Blackboard Learn and Collaborate, MS Outlook, Extranet, and Bannerweb.

Courses

The curriculum of the Master of Arts in Communication Option in Strategic Public Relations consists of the following courses for a total of 36 credits for the degree.

Core Courses

Seven required courses provide the foundation for discipline knowledge:

  • COM501 Foundations of Communication Studies
  • COM504 Cross Cultural Communication
  • COM506 Understanding Consumer Trends
  • COM502 Communication Research Methods
  • COM507 Social and Media Digital Strategies
  • COM523 Event and Festival Planning and Promotion
  • COM513 Corporate Social Responsibility and Ethics

Concentration Courses

Starting in the second semester, the following five courses deliver advanced topics tailored toward theory development and industry application:

  • SPC512 Strategic Public Relations
  • SPC514 Internal Communications
  • SPC515 Crisis and Risk Management Communication
  • COM550 Applied Research Seminar
  • COM551 Capstone Research Project

Click here for information on the course descriptions.

Course Delivery

Course Duration

The program is delivered in English over a period of 24 months at Zayed University located in Abu Dhabi.

Course Delivery Format

Typically, three courses are delivered face-to-face one-at-a-time during two evenings on weekdays from 5:30 p.m. to 9:00 p.m. over the course of a semester.
 

For more information on the start date, admission deadline and location for delivery of the program, please visit the Key Dates section of our website.

Admission

  • Admission is open to males and females of all nationalities.
  • Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 or higher from an accredited university.
  • IELTS (Academic) overall band score of not less than 6.0 or an internet-based TOEFL total score of not less than 79 iBT.
  • Candidates do not need an undergraduate degree in communications to pursue the Master of Arts in Communication Option in Strategic Public Relations degree. However, if they were not communications or media majors, they will be required to take preparatory work as necessary, to be determined on a case-by-case basis. Prospective students may be allowed to take qualifying coursework at another institution.

For more information on the admission requirements and application procedure, please visit the Admissions and Fees section of our website.

Program Cost

AED 96,000 (including text books and course materials)

For more information on the program cost, payment procedure and financial support, please visit the Admissions and Fees section of our website.

Graduation Requirement

Graduate students must maintain a minimum grade point average (GPA) of 3.0 in course work taken in fulfillment of the requirements of a master's degree.

For program information, please contact +971-2-599-3605