Ahmed Seffah is a professor of software engineering. His research interests and ongoing projects include Human-Centric Software Engineering, Human-AI Interaction, Social-Cyber-Physical Systems Modeling, and their applications in and for Sustainability (Supporting UN SDG). Prof. Seffah is a pioneering researcher in Human-Centered Software Engineering, a term he coined in 2001.  He has established 3 research labs in three countries and published 8 books and more than 200 papers in top HCI, design science, and software engineering journals, conferences, and magazines. He has been a full-tenured professor in Canada and Europe for 25 years while contributing to the design and accreditation of more than 15 programs, including 2 Ph.D. programs and 3 Interdisciplinary masters at the crossroads of Human-Computer Interaction and Software Engineering.  Prof. Seffah has supervised 15 PhDs; many are academic professors in the USA, Europe, and Canada, and IT leaders at IBM, Bombardier, SAP, and Oracle, among others.  A common ground for his 30-year research journey is the search for a theory of software systems design. Professor Seffah has initiated and contributed to significant projects, including EU-Horizon, EU Erasmus, Canada NSERC, and CFI. Outside academia, Prof. Seffah was a humanitarian volunteer helping many education institutions design educational curriculums to solve sustainability challenges using design thinking and transition design approaches.