Dr. Ahmed Seffah


Bsc. Msc. PhD in Software Engineering

HDR (habilitation) in HCI and Human-Centric Software Engineering


Dr. Seffah is an established scholar in the field of HCI and Human-Centered Software Engineering, a term he coined in 2001 while pioneering the research in this field, developing the community, establishing 3 research labs in three countries as well as publishing 5 books and more than 200 papers in top HCI and software engineering academic journals, conference and magazines. He has been a tenured professor in Canada and Europe for 15 years while contributing to the design and accreditation of more than 10 programs including 2 PhD programs and 3 masters in HCI and software engineering.  Since he joined Zayed University in 2018, he is developing further the WAM and MDD programs and creating the first HCI group and lab in UAE, the Zayed University Interactive Media Lab. Prof. Seffah has supervised 15 PhDs, many are academic professors in USA, Europe, Canada and UAE and HCI leaders at IBM, Bombardier, SAP and Oracle.  A common ground for his 30 year research journey is the search of a theory of software systems design. Professor Seffah has initiated and contributed to major projects including EU-Horizon, EU Erasmus and Canada NSERC. 


Abu Dhabi Campus


+971 2 599 3314

Teaching Areas

  • Software Engineering
  • Human Computer Interaction
  • Game Programming and Design
  • Web and Mobile Applications
  • Research Methods
  • User Experience Design Patterns

Research and Professional Activities

Key research interests and ongoing projects are design methods and theory in the context of Augmented Human-Data-Connected Things Interaction including:

  • Human-Computer Interaction
  • Human-Centric Software Engineering
  • User Experience Design
  • Human-Data Interaction and Visual Mining
  • Usability Measures and Testing
  • Design Gamification in for Sustainability
  • ICT for Societal Change and Innovation

Research and Professional Activities:

  • UAE Representative, IFIP Technical Committees on HCI and ICT for Society
  • ISO TC 7 Technical Committee
  • IEEE Senior Member
  • UX Professional Association
  • Arab CHI