Assistant Professor

2017, PhD, Jonkoping International Business School


Veronika Pereseina is a passionate advocate for business and societal transformation for sustainable development. She holds a PhD in Business Administration from Jonkoping International Business School in Sweden and currently works as an Assistant Professor at Zayed University in Abu Dhabi, specializing in sustainability and entrepreneurship. Veronika has experience in academia, industry, and consulting in the areas of sustainability and sustainable business models. She has also conducted research in sustainable supply chain management, sustainable transportation and logistics, and other fields. Veronika has published several articles and has extensive teaching experience at the bachelor, master, and executive levels. She is also involved in mentorship and has industry experience in entrepreneurship, logistics coordination and business support management. Additionally, Veronika is a certified yoga and meditation teacher and has a background in music and art. She is actively engaged in service activities and has received grants and awards for her research. 


Abu Dhabi - Khalifa City, MF1-1-047


+971 2 599 3507

Teaching Areas

Sustainability and Sustainable development, Sustainable Business Models, Sustainable Supply Chain Management, Sustainable Transportation and Logistics, Case study research, Action projects, Teaching Excellence, Consciousness Expansion and Emotional Intelligence, Art and Healing Through Art, Creativity and Feminine Empowerment, Balanced Environment and System Thinking, Transformation and Blockchain, Future of Education

Research and Professional Activities

Hays, J. M., Pereseina, V., Alshuaibi, A. S. I., Saha, J. (2020) Lessons in Sustainable Process Paradigm, PRME special issue for The International Journal of Management Education, PRME: Looking forward: Leadership Development & Responsible Management Education for advancing the implementation of the Sustainable Development Goals (SDGs), Volume 18, Issue 1, March 2020, 100366, DOI 10.1016/j.ijme.2020.100366

Pereseina, V. (2017). Managing the sustainable business model of a heavy vehicle manufacturer through life cycle thinking-Acase study of road freight transport supply chains (Doctoral dissertation, Jönköping University, Jönköping International Business School).

Pereseina, V., Jensen, L. M., Hertz, S., & Cui, L. (2014). Challenges and conflicts in sustainable supply chain management: Evidence from the heavy vehicle industry. Supply Chain Forum: An International Journal, Volume 15, No. 1, pp. 22-32, Taylor & Francis.

Pereseina, V. (2018) A step further - the motivation and drivers for more sustainable business models – the cases from the UAE, Presented at 3rd International Conference on New Business Models, Sofia, Bulgaria

Pereseina, V. (2016) Sustainable business model in road freight transport supply chain – Experience from Swedish and Australian trucking industry. Social network perspective, Presented at Heavy Vehicle Transport and Technology Conference (HVTT14), Rotorua, New Zealand