Assistant Professor

Ph.D. Interactive Systems, University of Manchester, UK

M.Sc. E-Business Technology, University of Manchester, UK

B.Sc. MIS, University of Sharjah, UAE


Dr. Ons Al-Shamaileh is a faculty member at Zayed University- United Arab Emirates. She earned her MSc and PhD degrees in E-business technology and Interactive Systems from the University of Manchester, UK. Before joining Zayed University, Dr. Ons taught at the University of Manchester, Hamdan Bin Mohammad Smart University, and served as the Director of the Information Technology Management program at the American University in the Emirates. Her research focuses on Human-Computer Interaction, User Experience, and Social Networks.

Beyond her academic roles, Dr. Ons has served as a User Experience consultant for various projects in the UK and UAE. She is a certified EFQM assessor, UX Master certified from Nielsen Norman Group (NN/g) in London, and is a senior member of IEEE. Dr. Ons is also a Fellow of the Higher Education Academy.


Dubai Academic City, F-L2-044


+971 4 402 1625

Teaching Areas

Human Computer Interaction, User Experience, Social Networks

Research and Professional Activities

Hacid, Hakim, Ons Al-Shamaileh, and Zakaria Maamar. "An exploratory study of rethinking user experience in the internet of things." Computing 105, no. 1 (2023): 1-12.

Al-Shamaileh, O., Seffah, A. (2022). UX in the Arab World - Research Trends and Challenges for a Better Understanding and Collaboration. In: Rau, PL.P. (eds) Cross-Cultural Design. Interaction Design Across Cultures. HCII 2022. Lecture Notes in Computer Science, vol 13311. Springer, Cham.

Al-Shamaileh, O., Aloudat, A., Alrayes, A., & Hacid, H. (2022). Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat. In Intelligent Computing (pp. 563-579). Springer, Cham.

Aloudat, A., Al-Shamaileh, O., & Michael, K. (2019). Why some people do not use Facebook?. Social Network Analysis and Mining, 9(1), 19.

Al-Shamaileh, O. (2018). I have issues with Facebook: But I will keep using it. IEEE Technology and Society Magazine, 37(2), 40-45.