Associate Professor

PhD in Management Information Systems, University of Manchester, 2015


Dr. Mostafa Mohamad is a scholar and industry expert in the areas of Digital Transformation, AI for Business, FinTech, Digital Innovation, and Business Analytics. Before joining Zayed University, he had 20 years of academic experience at Manchester Business School, Newcastle Business School, Leeds Business School, and Salford Business School. During that time, served as a director of PG programmes, a director of Admissions, and a deputy DBA director. Mo is leading research projects that investigate the use of Artificial Intelligence and Machine Learning in data-driven innovation, e-commerce, and supply chain management.

Mo developed MSc programmes for FinTech & Business Analytics, which recruited over 400 talented students during the last 3 years. He also led major research funds for Virtual Reality, Artificial Intelligence, FinTech & Blockchain, and Technology transfer in the Energy, automotive, tourism & telecommunication sectors. Currently, he is the editor of the Journal of International network of Blockchain Professionals. Mo also supervised 14 PhD students and examined over 56 doctoral theses.


Abu Dhabi - Khalifa City, MF3-1-009



Teaching Areas

Digital Transformation, FinTech, Digital Innovation, AI for Business, Metaverse for Marketing and Education, Business Analytics, Technology Transfer, Innovation Systems, Information Systems, ICTD, Sustainability Technologies, Business Intelligence, and Mobile Computing.

Research and Professional Activities

Kuhail, M. Mohamad, M, Hammad, R. Bahja, M. (2024). Unleashing User Innovation: Multidisciplinary Perspectives on End-User Development and Generative AI. Taylor & Francis.

Mohamad, M. (2024). The use of Artificial Intelligence for Agrifood supply chain in Ukraine. In Oxford Research Encyclopaedia of Business and Management.

Mohamad, M. Gichuhi, J. (2023). Supply Chain Analytics for Global Commodities and Agri-food in Europe during Time of Crises: Machine Learning Mechanisms. Proceeding of the British Academy of Management Conference (1051).

Jyoti, J. Mohamad, M. Chowdhurry, D. Kuor, S. (2022) Psychology of High-Performance Work System, Frontiers in Psychology, Organisational Psychology. [Scopus Q1]

Mohamad, M. Songthaveephol, V. (2020). Clash of titans: The challenges of socio-technical transitions in the electrical vehicles technologies – The case study of Thai automotive industry. Technological Forecasting & Social Change. Volume 153, p119772 [Scopus Q1].

Hammady, R., Ma, M., Strathern, C., & Mohamad, M. (2019). Design and development of a spatial mixed reality touring guide to the Egyptian Museum. Multimedia Tools and Applications, 79, pages3465–3494. [Scopus Q1].

Mohamad, M & Badawi, A. E Shehab, J Zeng. (2018), 'ERP Benefits Capability Framework: an orchestration theory perspective', Business Process Management Journal. (Emerald Literati Award for Highly Commended Paper in 2019). [Scopus Q1]