Visiting Associate Professor

Bio

Mathew Chylinski is a visiting Associate Professor at the College of Interdisciplinary Studies. His research focuses on modelling customer decision processes, and applications of emerging technologies in consumer markets. He has published in leading academic journals such as Marketing Science, Journal of Academy of Marketing Science, Journal of Retailing.

He is a founder and director of the UNSW Metaverse Lab (MLab), a state of the art research laboratory at the UNSW Business School that promotes industry engagement.

Office

Dubai Academic City

Email:

Teaching Areas

Research and Professional Activities

Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D. I., ... & Rauschnabel, P. A. (2023). An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. Computers in Human Behavior, 143, 107697.

Golf-Pape, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing falsity through the metaverse: The case of synthetic customer experiences. Business Horizons.

Hilken, T., Chylinski, M., de Ruyter, K., Heller, J., & Keeling, D. I. (2022). Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality. Journal of Service Management, (ahead-of-print).

Hilken, T., Keeling, D. I., Chylinski, M., de Ruyter, K., Golf Papez, M., Heller, J., ... & Alimamy, S. (2022). Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies. Psychology & Marketing.

Hilken, T., Heller, J., Keeling, D. I., Chylinski, M., Mahr, D., & de Ruyter, K. (2022). Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence. Journal of Interactive Marketing, 57(2), 356-375