Assistant Professor

2014, PhD in Communications and New Media, National University of Singapore, Singapore

2005, MA in Arabic Language and Literature, Eotvos Lorand University, Budapest

2004, BSc in International Relations, Kodolanyi Janos University, Budapest


Dr. Kund has joined ZU in 2021, and CIS in 2023. With a PhD in Communications and New Media from the National University of Singapore, Dr. Kund pursuits an interdisciplinary teaching and research interest in cultural studies, place branding, and social innovation. In addition to his academic career, he has worked in a variety of managerial and creative positions in the cultural tourism industry. From communication campaigns to travel experiences, he is passionate about studying and designing intercultural encounters that foster community resilience, transform mindsets, and help personal development and growth. Until today, Dr. Kund has visited almost 70 countries of the world.


Abu Dhabi - Khalifa City, MF3-2-052


+971 2 599 3739

Teaching Areas

Culture and Belonging, Place Branding, Communication for Social Innovation, Mediated Culture in the Middle East

Research and Professional Activities

Florian, K. (2022): Imagining Diversity in Discourse: Branding multicultural places. Conference presentation. The 6th Annual Conference of the International Place Branding Association, Aix-en-Provence, France, 12-14 October 2022. 

Florian, K. (2021): The Appeal of Nation Branding: Managing neoliberal ideals of belonging in the Global South. Conference Presentation. The 5th Annual Conference of the International Place Branding Association, Barcelona, 8-10 December 2021. 

Florian, K. (2019): The Inner-Oriented Gaze of Nation Branding: Sharjah, the Cultural Emirate. In: Karlovitz, Janos Tibor (ed.) People and their values in the society. pp. 43-60. Austria