Associate Professor

2012, PhD, University of Lodz


Associate Professor CIS. Marketing, digital marketing, and e-commerce specialist. With vast academic of experience (in Poland, France, Kazakhstan, United Arab Emirates, Singapore, and Australia), she was working previously in the banking, automotive, and cosmetics industry. Serves as independent marketing & e-commerce consultant and keynote speaker, trainer, and business advisor for companies in MENAT region (FMCG (Cosmetics, HoReCa, Agriculture), Manufacturing, Service, Transportation, Banking, and Consulting industries).

Her research area and publications (in English, Polish and French) in scientific journals is focusing on Trends in Digital Marketing, Social Media Listening, SEO optimization & digital audit, eCommerce, and Metaverse.


Dubai Academic City, F-L2-037


+971 4 402 1633

Teaching Areas

Digital Marketing, eCommerce, online consumer behaviour

Research and Professional Activities

E-Business as Catalyst for Global Transformation of SMEs: A Middle East Perspective

M Selaković, N Ljepava, A Tarabasz, I Stojanović, TEM Journal 12 (3), 1838

Hamelin, N., Patwa, N., Tarabasz, A. (2023). Engaging Customers Emotionally through Storytelling [in:] Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing [Ed.] Gupta, M., Jindal, P., Bansal, S. Pennsylvania: IGI, pp. 178-200

Fakhry, B., Tarabasz, A., Selakovic, M. (2023). Social media & uprisings: The case of the Egyptian revolution in 2011, MATEC Web of Conferences 377, 02002

Finn, H., Bruce, S., Atkins, M., Do Ch., Brennan, A., Brown, J., Tarabasz, A. (2022). Developing the Evaluative Judgment of Law Students Through Assessment Rubrics. Journal of the Australasian Law Academics Association, 15(1), 13-30

Tarabasz, A. (2021). Be like Amazon - how to achieve a competitive advantage based on digital footprint analysis [in:] Cases on Digital Strategies and Management Issues in Modern Organizations [Ed.] Santos, J.D. Hershey (PA): IGI Global, 23-50