2009, PhD in Business Administration, Oklahoma State University


Professor Abu-ElSamen has a PhD in Marketing with specialization Business Data Mining. Prof. Amjad research focuses on digital marketing, brand equity, enhancing customers’ experience and firm performance. His research has appeared in leading marketing journals such as Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, and Journal of Internet Commerce.

Dr. Amjad successfully managed research projects in the field of customer satisfaction, shopping malls, and tourism. He holds SAS predictive modeling certification, received the SAS data-mining certificate and won an international tournament in modelling and data mining.


Abu Dhabi - Khalifa City, MF3-1-36


+971 2 599 3246

Teaching Areas

Digital Marketing
Brand Equity
Consumer behavior

Research and Professional Activities

Adly, Mohamed, and Amjad Abu ELSamen. (2018),” Guest-Based Hotel Equity: Scale Development and Validation,” Journal of Product and Brand Management, Vol. 27 No. 6, pp. 615-633

Akroush, M. N., Mahadin, B., Abu ElSamen, A., and Shoter, A. (2020). An empirical model of mobile shopping attitudes and intentions in an emerging market. International Journal of Web Based Communities, Vol 16, No. 2, pp. 150-179.

Lai, M. Y., Fotiadis, A. K., Abu-ElSamen, A., & Beede, P. (2020). Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention. Tourism Recreation Research, 1-14.

Fotiadis, A. K., Williams, R., & Abu-ElSamen, A. (2021). The Mediating Effect of eWOM on Emirati Motivational Factors and the Intention to Volunteer: The Case of the Abu Dhabi Special Olympics World Games 2019. Event Management.

Ashill, N., Abuelsamen, A., Gibbs, T., & Semaan, R. W. (2022). Understanding organization-customer links in a service setting in Russia. Journal of Retailing and Consumer Services, 66.