Assistant Professor

2014, Ph.D. in Linguistics, University of Essex (UK)
2006, M.A. in Teaching English as a Second/Foreign Language, Saint Michael’s College (USA)


Dr. Effie joined Zayed University in 2008 and CIS in 2022. She was faculty at the Academic Bridge Program for 10 years. Since 2017, she primarily taught Corporate Communication for the College of Business. Before moving to the UAE, she taught English in her home-country, Greece, and in South Korea. Dr. Effie holds a Masters in Teaching English as a Second/Foreign Language from the US and a Ph.D. in Linguistics from the UK. Her Ph.D. thesis explored working memory and L2 speakers’ oral speech production. However, in recent years, her research interests have shifted to interdisciplinary topics related to corporate communication and language. Her research work has been published in highly ranked, peer-reviewed journals, such as Corporate Communication: an international journal, the Journal of Islamic Marketing and the Journal of Psycholinguistic Research. Dr. Effie lives in Abu Dhabi with her son, Leo, and a cute little dog called Nugget.


Abu Dhabi - Khalifa City, MF3-1-010


+971 2 599 3203

Teaching Areas

Linguistics, Communication

Research and Professional Activities

Georgiadou, E. (2022), "Communicating customer-CSR expectations on corporate websites: an analysis of the banking industry in the United Arab Emirates", Corporate Communications: an International Journal, Vol. 27 No. 4, pp. 654-673. 

Nickerson, C., Georgiadou, E. and Nandialath, A.M. (2022), "Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?", Journal of Islamic Marketing, Vol. (ahead-of-print No. ahead-of-print).

Georgiadou, E. & Nickerson, C. (2021). Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector.  Journal of  Islamic Marketing.

Georgiadou, E. & Nickerson, C. (2020). Exploring strategic CSR communication on UAE banks’ corporate websites. Corporate Communications: an International Journal, Vol. 25 (3), 413-428.

Georgiadou, E. & Roehr, K. (2017). Investigating executive working memory and phonological short-term memory in relation to fluency and self-repair behaviour. Journal of Psycholinguistic Research. Vo. 46 (4), 877-895.