Introduction

Dr. Effie arrived in Abu Dhabi and at Zayed University in 2008. Until 2018, she taught for the Academic Bridge Program on the Abu Dhabi campus. In 2014, she received her PhD in Linguistics from the University of Essex (UK); her thesis explored working memory and language performance. She thought cognition, individual differences and language was going to be her career path. But, in 2016, Dr. Effie fell into an unassigned Corporate Communication course and loved it. She decided to do a 180 in her research portfolio and concentrate on this new, dynamic field. Since then, she has been teaching, primarily, Corporate Communication and has dedicated the past few years involved in and leading projects on CSR communication as well as crisis and internal communication, especially within the UAE context.

In August 2020, Dr. Effie joined CHSS from CCMS.

Roles and Responsibilities

Dr. Effie has previously served in the position of Internship Coordinator at CCMS (2019-2020) as well as in various other positions over her 13 years at ZU (course coordinator, chair of research committee, co-chair of PD committee, etc).

Qualifications

• PhD (Linguistics), University of Essex (UK). Awarded 2014.
• MA (TESL/TEFL), Saint Michael’s College (USA). Awarded 2006.
• BA (English Language and Literature), Kapodistrian University of Athens (Greece), Awarded 2002.

Memberships

Middle East Public Relations Association

Languages

English, Greek, Italian