Research
The College of Communication and Media Sciences is involved in a diverse range of research projects.
Whenever possible College faculty immerses its students in their research projects aiming to equip the current and future Emirati workforce with research-based skills that would serve them locally and internationally.
Research is organized into different research groups that each relate to one or more of the College’s three concentrations.
Examples of the different areas of research include:
Tourism and Marketing Communication
This research group focuses on the strategic planning and development in the growing UAE and GCC tourism industry including branding and planning, packaging, producing, and promoting communication strategies in sports, cultural, heritage, and health tourism.
Strategic Communication
The strategic communication research group focuses on the complex phenomenon of an organization’s targeted communication.
The research seeks to understand, explain and criticize contemporary communication processes both inside and between organizations and the surrounding society, specifically in terms of crisis communication, corporate social responsibility, advertising, internal communication and campaign design.
Communication and Change Research
Research in this group is focused on the personal, social, political and policy implications of media in a range of fields including health, science and environmental communication, media policy and regulation and social identity.
Media and Journalism Research
Media and journalism research explores journalists’ working practices, organizational and managerial responses to digital news production technologies and changes in news outputs and news audiences in local, regional and global contexts.
International and Intercultural Research
In a global village, research in international and intercultural communication is becoming more important than ever.
Transnational television, advertising, public relations, cultural imperialism, communication in developing countries are examined through a critical, theoretical, methodological, and professional practice lens.
Emerging Media Research
Emerging media research promotes research on the political, economic, cultural, social and technological aspects of emerging media.
The emerging media research is concerned with the digital in all its forms and facets – e.g. technologies, objects, symbols, content, services, actions, institutions, rules and systems of governance etc.