The College of Communication and Media Sciences is involved in a diverse range of research projects.

Whenever possible College faculty immerses its students in their research projects aiming to equip the current and future Emirati workforce with research-based skills that would serve them locally and internationally.

Research is organized into different research groups that each relate to one or more of the College’s three concentrations.

Examples of the different areas of research include:

Tourism and Marketing Communication

This research group focuses on the strategic planning and development in the growing UAE and GCC tourism industry including branding and planning, packaging, producing, and promoting communication strategies in sports, cultural, heritage, and health tourism.

Strategic Communication

The strategic communication research group focuses on the complex phenomenon of an organization’s targeted communication.

The research seeks to understand, explain and criticize contemporary communication processes both inside and between organizations and the surrounding society, specifically in terms of crisis communication, corporate social responsibility, advertising, internal communication and campaign design.

Communication and Change Research

Research in this group is focused on the personal, social, political and policy implications of media in a range of fields including health, science and environmental communication, media policy and regulation and social identity.

Media and Journalism Research

Media and journalism research explores journalists’ working practices, organizational and managerial responses to digital news production technologies and changes in news outputs and news audiences in local, regional and global contexts.

International and Intercultural Research

In a global village, research in international and intercultural communication is becoming more important than ever.

Transnational television, advertising, public relations, cultural imperialism, communication in developing countries are examined through a critical, theoretical, methodological, and professional practice lens.

Emerging Media Research

Emerging media research promotes research on the political, economic, cultural, social and technological aspects of emerging media.

The emerging media research is concerned with the digital in all its forms and facets – e.g. technologies, objects, symbols, content, services, actions, institutions, rules and systems of governance etc.

Fall 2021 CCMS Research in Numbers 

Weekly research updates - 17
Journal articles – 37
Book chapters – 4
Conference papers/presentations – 8
Podcasts/Interviews – 4
Books – 1 signed contract
Invited speakers – 7
Appointment as journal/special issue editors – 4
Appointment as jury/examinations – 2 

Grants & Awards

4 Provost’s Research Fellowships – Don Shin, Filareti Kotsi, Ganga Dhanesh, Valerie Priscilla Goby
2 RIFs – Elsayed Darwish, Noela Michael
3 Start-Up Grants – Danica Cigoja Piper, Hilke Steenkamp, Stefan Sonvilla-Weiss

Best Paper Awards

Ganga Dhanesh – Best paper award at the European Public Relations Education and Research Association (EUPRERA) annual congress in Pamplona, Spain, for "CSR in hypermodern times: Towards a new measurement of segmentation of socially conscious publics." 

Stanford University Releases List 2021

Don Shin has been listed as one of the “World Top 2% Scientists” on the Stanford University Releases List 2021. In 2020, he has been on the top 2% of the most-cited scientists list in the world in various disciplines by Stanford University – Based on data from Scopus that ranks journals and gives a career-long citation index.

Community Engagement

Unstereotype Alliance UAE Chapter x Zayed University –  Ganga Dhanesh and Gaelle Duthler
Cross-Cultural Communication Conference 2021 - Gaelle Duthler was part of the main Panel Discussion. 
‘Mind the PR Gap: Corporate purpose in a post-pandemic world’ –  Ganga Dhanesh invited as panellist. 
‘An Gorta Mór - Passage to India’- Documentary Screening at Expo 2020 – Fokiya Akhtar, Noela Michael, and Paolo Mura
Webinar ‘Mentoring Women Professionally’ –  Hessah Al Falahi invited as speaker. 
Masterclass introducing Media Information and Literacy - Danica Cigoja Piper invited as speaker.  

The Global Capability Framework: Building the Future Public Relations Professional in the UAE

A team of CCMS researchers, consisting of Dr. Ganga Dhanesh, Dr. Gaelle Picherit-Duthler and Dr. Hilke Steenkamp, investigated the capabilities needed in the public relations and communication management profession. The research aimed to extend the initial nine-country Global Capability Framework project commissioned by the Global Alliance to the United Arab Emirates and the report is the first of its kind in the Middle East.

The UAE study offers unique insight into how public relations and communication management practitioners, employers and educators understand and define capabilities required for the public relations profession in a Middle Eastern, Arab country.

The identified the top 14 capabilities will define the current state and future direction of the public relations profession and education in the UAE.

The findings of the study have significant implications for public relations and communication management practitioners, employers, and educators. The research will help practitioners assess their own performance in the capabilities they see as important. When practitioners can self-assess, they can set professional development goals and seek resources to enhance their performance.

The research can help employers understand which capabilities are seen as important, thus enabling them to support their team with the right resources. Employers can also use the report to review their team’s strengths, do succession planning, and draft job advertisements.

 For educators the research will be useful to identify any gaps between what is taught and what competencies are needed in the UAE. Educators can design courses and curricula to focus on knowledge and skills needed to enhance certain capabilities deemed important by the profession in the UAE.