Research

The College of Communication and Media Sciences is involved in a diverse range of research projects.

Whenever possible College faculty immerses its students in their research projects aiming to equip the current and future Emirati workforce with research-based skills that would serve them locally and internationally.

Research is organized into different research groups that each relate to one or more of the College’s three concentrations.

Examples of the different areas of research include:

Tourism and Marketing Communication

This research group focuses on the strategic planning and development in the growing UAE and GCC tourism industry including branding and planning, packaging, producing, and promoting communication strategies in sports, cultural, heritage, and health tourism.

Strategic Communication

The strategic communication research group focuses on the complex phenomenon of an organization’s targeted communication.

The research seeks to understand, explain and criticize contemporary communication processes both inside and between organizations and the surrounding society, specifically in terms of crisis communication, corporate social responsibility, advertising, internal communication and campaign design.

Communication and Change Research

Research in this group is focused on the personal, social, political and policy implications of media in a range of fields including health, science and environmental communication, media policy and regulation and social identity.

Media and Journalism Research

Media and journalism research explores journalists’ working practices, organizational and managerial responses to digital news production technologies and changes in news outputs and news audiences in local, regional and global contexts.

International and Intercultural Research

In a global village, research in international and intercultural communication is becoming more important than ever.

Transnational television, advertising, public relations, cultural imperialism, communication in developing countries are examined through a critical, theoretical, methodological, and professional practice lens.

Emerging Media Research

Emerging media research promotes research on the political, economic, cultural, social and technological aspects of emerging media.

The emerging media research is concerned with the digital in all its forms and facets – e.g. technologies, objects, symbols, content, services, actions, institutions, rules and systems of governance etc.

CCMS Research Publications

The list of recent faculty research publications can be found at the ZU Scholars site

Community Engagement

Unstereotype Alliance UAE Chapter x Zayed University –  Ganga Dhanesh and Gaelle Duthler
Cross-Cultural Communication Conference 2021 - Gaelle Duthler was part of the main Panel Discussion. 
‘Mind the PR Gap: Corporate purpose in a post-pandemic world’ –  Ganga Dhanesh invited as panellist. 
‘An Gorta Mór - Passage to India’- Documentary Screening at Expo 2020 – Fokiya Akhtar, Noela Michael, and Paolo Mura
Webinar ‘Mentoring Women Professionally’ –  Hessah Al Falahi invited as speaker. 
Masterclass introducing Media Information and Literacy - Danica Cigoja Piper invited as speaker.