Research
CCMS – a research profile
The socio-cultural and technological changes characterising contemporary globalised societies have paved the way to complex societal phenomena and issues that require wider and deeper understandings and explanations. To address the multifaceted aspects of late modernity or postmodernity, faculty members at CCMS engage in forms of collective research capable of creating synergies among individual scholars under a united vision. This is crucial to produce research outcomes that are impactful, strategic and effective for all stakeholders (e.g., academicians, industry practitioners, communities, governments, and the general public). Importantly, due to their propensity to investigate wider social issues from different perspectives and disciplinary approaches, CCMS faculty members engage in interdisciplinary and post-disciplinary research.
In general, there are five areas/foci representing research activities at CCMS, namely:
- Communication in the MENA region and Arab world.
- Communication and culture.
- Digital communication and digital media.
- Health communication.
- Tourism, culture and communication.
Fall 2021 CCMS Research in Numbers
Grants & Awards
3 Start-Up Grants – Danica Cigoja Piper, Hilke Steenkamp, Stefan Sonvilla-Weiss
Best Paper Awards
Stanford University Releases List 2021
Community Engagement
The Global Capability Framework: Building the Future Public Relations Professional in the UAE
The UAE study offers unique insight into how public relations and communication management practitioners, employers and educators understand and define capabilities required for the public relations profession in a Middle Eastern, Arab country.
The identified the top 14 capabilities will define the current state and future direction of the public relations profession and education in the UAE.
The findings of the study have significant implications for public relations and communication management practitioners, employers, and educators. The research will help practitioners assess their own performance in the capabilities they see as important. When practitioners can self-assess, they can set professional development goals and seek resources to enhance their performance.
The research can help employers understand which capabilities are seen as important, thus enabling them to support their team with the right resources. Employers can also use the report to review their team’s strengths, do succession planning, and draft job advertisements.
For educators the research will be useful to identify any gaps between what is taught and what competencies are needed in the UAE. Educators can design courses and curricula to focus on knowledge and skills needed to enhance certain capabilities deemed important by the profession in the UAE.