Reimagining Social Media

Transcending Limits of Hope, Aspiration, and Fear | Reimagining Social Media | A CCMS-CACE Collaboration

Transcending Limits of Hope, Aspiration and Fear
Exhibition: 30 September – 30 October
Opening: 30 September, 6 – 10 pm

Reimagining Social Media
Exhibition: Thursday, 17 October - 30 October
Opening Reception: 17 October, 10:30am – 3.30 pm

Exhibiting Artists: Aisha Al Ahmadi, Alia Al Ansari, Amira Albastaki, Ayesha Essa AlMuhairi, Hassana Arif, Hessa Al Fahim, Malina Server, Mariam Abdulla Al Mhairi, Moza Mohammed Alnuaimi, Sara Hamed Alrefaei

Now what?! After final exams hope, aspiration and fear are the overwhelming emotions felt by some of our brightest recent grads. With a well-deserved summer vacation on the horizon, the prospect of navigating the art world’s hazy landscape in search of exhibition opportunities, commissions and exposure is a daunting new reality. The spotlights have dimmed on the creative pinnacles of academia, the fresh paint is finally dry to the touch, and the first phase of professional creativity takes its place. This next chapter of life sees student through to artist and it is undefined, unclear and rife with self-doubt. No one is watching. Does anyone care? 

In recognizing the challenges our graduates are facing, the College of Arts and Creative Enterprises (CACE) and the College of Communication and Media Sciences (CCMS) at Zayed University have teamed up to greet them head on. This inter-college collaboration between media and art & design nurtures community growth through mutual expertise. CACE graduates and CCMS social media students are working to advance the promotion of art and design beyond the gallery and social media, and beyond the limits of commercial advertising and branding.

The visual scope of social media platforms, including Instagram and Snapchat, are redefining how artists and their public interact with art. As an evolving medium social media has the aesthetic scope to expand the immersive and conceptual framework of its own digital boundaries. It is an increasingly commercialised endeavour and the CCMS-CACE collaboration hopes/aims to facilitate critical and creative engagement with the state of the medium through social media art. This innovative initiative, fusing Zayed University’s artists, designers and social media storytellers, explores the conceptual potential of visual expression and interpretation. 

This CCMS-CACE collaboration will take place at the Zayed University Urban Satellite Space (ZUUSS) a new exhibition and project space presented in partnership with Alserkal Avenue. The space is open to the public and operates as an off-campus art and design hub for the university’s students, alumni, faculty and staff hosting exhibitions, workshops, lectures, panel discussions and community events.

ZUUSS is located in warehouse 48, Alserkal Avenue, Dubai.

ZUMEFF2019 Banner Image

The Zayed University Middle East Film Festival (ZUMEFF) is a Middle East wide student film festival.  Now in its 10th year, it showcases the best films from universities across the region.  This year the festival screenings will be held on 22 – 23 April 2019 at the Youth x Hub in Dubai.

The festival will showcase the best films from universities in the Middle East. 

Top prizes are determined by industry judges in the following categories:

  • Adobe Best of the Best
  • twofour54 Emerging Filmmaker Award
  • ZUMEFFx 2019 Best Tolerance Award
  • ZUMEFFx 2019 Honorable Mention Tolerance Award
  • Best Documentary
  • Honorable Mention (Documentary)
  • Best Narrative
  • Honorable Mention (Narrative)
  • Best Animation
  • Honorable Mention (Animation)

ZUMEFF was established in 2010 as a graduation project by AlYazyah Al Falasi and Reema Majed with the aim to showcase student films and encourage young filmmakers in the region.

Learn more about this year's festival on the official ZUMEFF website: 

Better yet, follow the festival on social media: Instagram / Twitter / Facebook