New Students

Welcome Prospective Students

The curriculum followed by students who major in the College of Communication and Media Sciences broadly educates them in the arts, humanities, social sciences and applied sciences, as well as in the professional crafts of written, oral and visual communication. Students are well-prepared to put words, visuals, and sound together in ways that are meaningful, effective, aesthetically pleasing and interesting in traditional and social media.

Students in the College of Communication and Media Sciences develop strong skills in written and oral communication in Arabic and English Instruction in the College’s courses is primarily in English. To strengthen Arabic communication skills, students are required to take four additional Arabic courses that include courses in media writing, public speaking and media translation.

Courses and co-curricular activities of the College of Communication and Media Sciences emphasize development of leadership skills as well as analytical and technical skills. Students must master the use of leading-edge technologies to communicate creatively and effectively. Each student uses a laptop or other forms of digital devices to access, create, and submit class assignments, to read e-books, to conduct Internet searches, and to communicate with instructors and fellow students. The specialized visual communication and multimedia technology in the College’s computer laboratories and the du Multimedia Labs and television studios are state-of-the-art.

All majors take courses in Media Storytelling, Digital Storytelling Applied Media Research and Analysis, Public Speaking and Persuasion, and Internship.

Rather than focusing on one form of communication, students study a variety of digital media technologies, including audio, video, web, multi-media, and print. It is important for students to apply classroom instruction to the real work of creating media products, developing strategic communication campaigns and materials for clients, developing communication strategies and tactics for the government, the private sector, or non-profit organizations, and applying skills in the production of visual messages or converged media.

The academic program follows the model of programs accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) and the International Advertising Association (IAA). This ensures a broad liberal arts education and depth in understanding and applying professional principles, skills, and competencies. This model makes Zayed University’s Communication and Media Sciences program unique to the United Arab Emirates and to the Middle East.

Admission to Zayed University

Application for Admission for National Students

The student wishing to enter Zayed University directly from high school must:

  • Submit a completed application form for admission to the National Admissions and Placement Office (NAPO). This form is used for admission to all national institutions of higher learning in the United Arab Emirates.
  • Indicate a preference of institutions and select the program of study. When possible, the student’s preference is considered in placement, but the student is not guaranteed admission to Zayed University.
  • Take the Emirates Standardized Test (EmSAT).

Admission Requirements

To be eligible for admission to Zayed University, the applicant must possess a valid U.A.E. National Identity Certificate and valid U.A.E. passport. All applicants must complete 12 years of schooling in order to be given consideration for admission to the U.A.E. institutions of higher education.

Applicants must also:

  1. Have graduated from high school within one year of the application date (all other applications require special authorization); and
  2. Have completed the General School Leaving Certificate and met the required high school score and EmSAT score as per the college admission requirements table.
  3. Graduates from accredited private high schools (national and international) may be considered for admission if they satisfy any ONE of the following criteria:
  4. For schools following the United Arab Emirates. Ministry of Education curriculum, the submission of the school leaving certificate issued by the private secondary school certifying completion of grade 12.
  5. For students who have completed the GCSE/IGCSE and GCE, the submission of a certificate issued by the private secondary school certifying completion of grade 12 with successful completion of a minimum of five (5) subjects at the GCSE/ IGCSE Ordinary level and two (2) subjects at the GCE Advanced Subsidiary level with a minimum grade of C. Arabic and Islamic studies are not included in those (7) subjects required for admission.
  6. For International Baccalaureate program students, the submission of a certification of completion of the International Baccalaureate Diploma with at least 24 points.

The private school certificate should be sent to NAPO after attestation and equalization from the Ministry of Education, except for GSC school certificates. Applying for admission does not guarantee admission. These are minimum admission standards subject to change in any year. Selection depends on satisfactory GSC subject marks and overall average and the availability of space.

The Emirates Standardized Test (EmSAT)

All national applicants must achieve a minimum score of 1250 on the English exam of the Emirates Standardized Test (EmSAT). Applicants with an EmSAT English score of 1100 may be conditionally admitted provided they achieve the minimum English language proficiency requirement by the end of one academic year. All students are expected to take the EmSAT Math and Arabic exams. Applicants with EmSAT Math score of less than 500 and EmSAT Arabic score of less than 900 will be required to take remedial zerocredit classes. National students attending private secondary schools and planning to enter Zayed University must take the EmSAT examinations.

College Admission Requirements

UAE Curriculum or Equivalent

Gen – 75%
Adv – 70%

British System

5 O-levels & 2 A/AS-levels with a grade of ‘C’ or higher.
Arabic & Islamic studies are not included


Complete the IB Diploma with at least 24 points

EmSAT Requirements


EmSAT 1250,
or IELTS 5.5,
or TOEFL iBT 71
Applicants with EmSAT score of 1100, IELTS of 5.0, or TOEFL iBT score of 61 may be conditionally admitted


Applicants with EmSAT Math score of less than 500 will be required to take remedial zero-credit Math classes


Applicants with EmSAT Arabic score of less than 900 will be required to take remedial zero-credit Arabic classes