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College of Communication & Media Sciences

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Dean’s Message: One College with Many Doors

I welcome you on behalf of the faculty, staff, and students of the College of Communication and Media Sciences (CCMS). I cannot imagine a more exciting, challenging, and invigorating time in the field of communication, nor a better place to study and practice communication than Zayed University’s CCMS. The CCMS is a professionally-oriented program accredited internationally by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) and the International Advertising Association (IAA) and nationally by the UAE Ministry of Education’s Commission for Academic Accreditation (CAA).

I am proud to serve as the new dean of this great college at a time when communication is a central aspect of culture and society. In every nation around the world, communication is the core of human experiences. The stories we tell each other and the perspectives we share—whether in our homes, businesses, or the public sphere—whether through film, television, radio, advertising, social media, tourism, or the written and spoken words of journalism and public relations—play a vital role in understanding and shaping our world. Storytelling is fundamental to our humanity. 

Everyone in the CCMS has stories and we tell our stories across a variety of platforms. We also craft stories on behalf of others—our families, our businesses, our country, just to name a few. What’s your story, and what are the stories you want to tell? One of my most important stories is my transition to this great young country from the United States and having the privilege of working with some of the finest educators, scholars, practitioners, and artists in the world. As dean of the CCMS, one of my responsibilities is to share with you and others the stories of this outstanding college—our dedicated faculty and staff, our world-class facilities, and our amazing students. 

Our faculty draw upon contemporary professional experiences and scholarly expertise in their respective fields to shape an evolving curriculum that propels our students confidently into the dynamic world of communication. Our primary goal is to prepare students for national and international careers in public relations, advertising, marketing, integrated strategic communication, tourism, media production, radio, television, multimedia, storytelling and cultural communication. Our students are highly competitive globally as they graduate with bilingual skills in English and Arabic writing. The CCMS Honor Societies on each campus provide opportunities for students to be involved with their communities, Zayed University and the CCMS in special events and service.

Our graduates earn a Bachelor of Science degree in one of the three following concentrations: Integrated Strategic Communications, Media Production and Storytelling, or Tourism and Cultural Communications. We also offer a joint degree program, a Bachelor of Science degree in Multimedia Design in partnership with the College of Arts and Creative Enterprises and the College of Technological Innovation.

Our master’s program (MA in Communications) features concentrations in either Strategic Public Relations or Tourism and Cultural Communication. They culminate with research linked to a graduate student’s current workplace or career development goals. Our graduate courses focus on professional development so that our graduates can effectively perform strategic management and executive roles in both the public and private sectors.

Our diverse faculty represent nearly 20 nationalities and are committed to scholarly research, creative activity, and professional practice. They embrace new technologies, innovation, and entrepreneurship. They are committed to student success and oversee our students’ work in ZUMEFF (Zayed University Middle East Film Festival) and GlobCom, an international student competition project that involves 15 universities from 15 countries on five continents. Faculty members also serve as advisors to student chapters of MEPRA (the Middle East Public Relations Association, the SPJ (Society of Professional Journalists), and Zajel, a media storytelling organization of Zayed University students, which is online in Twitter, Instagram and YouTube.

Our alumni proudly serve the country and the world. Graduates from both campuses currently work in many sectors of the government/semi-government and private companies such as media, health care, energy, corporate public relations, tourism and sports. In preparing students for their careers, we ensure they consider the vision and strategic goals of their home or host country.

Whether you enter our Men’s or Women’s campuses in Abu Dhabi or Dubai, we are one college, with many points of entry. Our website has much more information about the college, and should you need any further information please do not hesitate to contact us. Thank you for visiting our website and I look forward to meeting you in person in the near future. 


Dwight E. Brooks, Ph.D.

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