Dr. Effie joined Zayed University in 2008. After 10 years as an instructor at the Academic Bridge Program, she joined CCMS as an Assistant Professor in 2018. Following 2 years in the College of Interdisciplinary Studies, she rejoined CCMS in 2024. Before moving to the UAE, Dr. Effie taught English in her home-country, Greece, and in South Korea. She holds an MA in Teaching English as a Second/Foreign Language from the US and a Ph.D. in Linguistics from the UK. Her Ph.D. thesis explored working memory and L2 speakers’ oral speech production. However, in recent years, her teaching and research interests have shifted to topics related to corporate communication. Her research work has been published in international, highly ranked, peer-reviewed journals, such as Public Relations Review, Corporate Communication: an international journal and the Journal of Islamic Marketing.

Postgraduate Qualifications

2014, Ph.D. in Linguistics, University of Essex (UK)

2006, M.A. in Teaching English as a Second/Foreign Language, Saint Michael’s College (USA)

Areas of Specialization

Corporate communication, CSR communication, crisis communication, linguistics

Recent Publications

Georgiadou, E. (2023). How sorry are you? Intensified apologies and the mediating role of perceived remorse in corporate crisis communication. Public Relations Review, 49(4), 102356. https://doi.org/10.1016/j.pubrev.2023.102356
 
Georgiadou, E. (2022), "Communicating customer-CSR expectations on corporate websites: an analysis of the banking industry in the United Arab Emirates", Corporate Communications: an International Journal, Vol. 27 No. 4, pp. 654-673. https://doi.org/10.1108/CCIJ-08-2021-0083
 
Nickerson, C., Georgiadou, E. and Nandialath, A.M. (2022), "Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?", Journal of Islamic Marketing, Vol. (ahead-of-print No. ahead-of-print). https://doi.org/10.1108/JIMA-10-2021-0332
 
Georgiadou, E. & Nickerson, C. (2021). Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector.  Journal of  Islamic Marketing. https://doi.org/10.1108/JIMA-09-2020-0274
 
Georgiadou, E. & Nickerson, C. (2020). Exploring strategic CSR communication on UAE banks’ corporate websites. Corporate Communications: an International Journal, Vol. 25 (3), 413-428.