Zoe Hurley, Assistant Dean - Dubai

Assistant Professor

Zoe Hurley has a PhD in E-Research and Technology Enhanced Learning from Lancaster University, United Kingdom (UK). She began her career in London and has taught in Malaysia, Borneo and Kuwait, before coming to the United rab Emirates (UAE) in 2013. Prior to academia, Zoe worked in art, television and journalism.  

Zoe’s research focuses on Arab women’s social media and empowerment. Her writing is informed by semiotics, postcolonial feminism, posthumanism and the postdigital. She has published in journals including, Social Media + SocietyPostdigital Science and EducationEducational Philosophy and Theory, as well as authoring blogs, articles and book chapters on critical discourse analysis, multimodality and sociomaterialism. Zoe has presented at local, regional and international conferences including, ICA, Washington, 2019. In 2018 she was awarded Best Research Paper Award at MANIPAL, International Media Research Conference, MANIPAL Academy of Higher-Education, Dubai, UAE. In the same year, she also received Best Paper Award at the International Conference on Emerging Research Paradigms in Business and Social Sciences, Middlesex University, Dubai, UAE.

As well as being an administrator in student academic advising, Zoe teaches undergraduate courses in social media and new media writing. In 2018, she completed the Higher Education Fellowship Award, UK, as part of the CEI Innovative Teaching Program, Zayed University. Abu Dhabi, UAE. In 2019 she was awarded the Teaching Innovation and Research Award from CEI, Zayed UniversityShe is an active member of Centre for Technology Enhanced Learning (CTEL) at Lancaster University, UK. Her current teaching projects focus on digital media futures, reimagining social media and augmented reality. Whilst at Zayed University, Zoe coordinated the exhibition #Reimagining Social Media, at ZUUSS Alserkal, in collaboration with CACE’s Transcending Limits of Hope, Aspiration, and Fear