Ridwan A. Raji is Assistant Professor in Integrated Strategic Communications and Internship Coordinator of the College of Communication and Media Sciences, Zayed University, UAE. Previously, he was Visiting Senior Lecturer at the School of Multimedia Technology and Communication, Universiti Utara, Malaysia. 

His research focuses on Brand Management, Marketing Communication, Media Management and Social Media. He has several publications in International Journals indexed in JCR, WOS and Scopus including Journal of Marketing Communication, Journal of Promotion Management, Journal of Research in Interactive Marketing and has a book chapter published in Rutledge Research in Higher Education book series. He is a reviewer of Indexed journals such as Journal of Brand Management, Computers in Human Behavior, Journal of Marketing Communication, Journal of Promotion Management and Spanish Journal of Marketing and serves in the board of editor for the Messenger Journal. Dr Ridwan is a member of many professional associations including American Academy of Advertising, European Advertising Academy, and International Advertising Association. He is a recipient of several scholarships and awards including the WAMY Partial Scholarship Award, Malaysia from 2010 to 2013, the Universiti Teknologi PETRONAS Graduate Assistance Scheme from 2013 to 2014 and the UUM Graduate Scholarship from January 2015 to January 2019. He was also the 1st Runner-up for the 2017 UUM 3-Minute Thesis Competition under the Social Science Category. He received more than three Dean List Awards as an undergraduate student at the Universiti Utara Malayasia.



Assistant Professor



Terminal degree


Awarding Institution

School of Multimedia Technology, Universiti Utara Malaysia

Research/Creative Areas 

Brand Management, Marketing Communication, Media Management and Social Media


Teaching Areas

Media Planning and Management, Introduction to Social Media and Applied Media Research and Analysis, Communication and Society

Professional links