Narae Kim, Assistant Professor


Narae Kim is an assistant professor in Integrated Strategic Communication in the College of Communication and Media Sciences, Zayed University, Abu Dhabi Campus, UAE. Before joining CCMS, Kim completed her postdoctoral research fellowship in a research lab (the OU PRIME; Psychological Research on Information and Media Effects) at the University of Oklahoma.

Kim’s research focuses on 1) health communication that emphasizes underrepresented populations, 2) psychological processing of mediated health messages and 3) public communication and behaviors in health, science, and environment issues. Kim has worked on designing health messages that target underrepresented populations. In the U.S., Kim’s research focuses specifically on developing effective health communication programs that improve Indigenous populations’ (Native Americans’) health status. Kim also worked on developing public health campaigns designed to reduce and prevent the use of numerous tobacco products and testing the effects of these messages on cognitive and emotional message processing outcomes. Currently, Kim is a member of a network of international researchers (The Debiasing and Lay Informatics; DaLI Lab) and participates in numerous research projects mainly focusing on public communicative behaviors in health, science, and environment issues. Kim’s research has appeared in peer-reviewed journals including The Social Science Research, Drug and Alcohol Dependence, and Health Psychology.



Assistant professor



Terminal degree


Awarding Institution

University of Oklahoma

Research/Creative Areas 

Health communication, Cognitive and emotional processing of mediated messages, Public communication behavior on health, science, and environmental issues


Teaching Areas

Strategic communication campaigns, Health communication, Public relations management and planning, Crisis communication, Communication Research, Quantitative research methods