Hilke Steenkamp is an Assistant Professor in Integrated Strategic Communications in the College of Communication and Media Sciences at Zayed University in Dubai. She holds a Ph.D. in Communication Management, a B.A. (Hons.) and M.A. degree in Visual Studies as well as a B.A. in Languages and Journalism from the University of Pretoria, South Africa. In her doctoral study, she developed a new communication management framework to facilitate responsive and stakeholder-specific reputation management techniques on social networking sites.

Her academic career began in 2009 and Steenkamp has lectured communication and journalism-related subjects at various institutions of higher learning in South Africa. At Tshwane University of Technology (TUT) (South Africa), Steenkamp lectured in both the Department of Applied Languages and the Department of Journalism. During her tenure at TUT, she was the recipient of the Lecturer of the Year 2014 (Faculty of Humanities) and the Young Researcher of the Year 2016 (Faculty of Humanities) awards.

Steenkamp has published in the areas of corporate social responsibility, Ubuntu, communication management, social media, and corporate reputation management. Her current research focuses on artificial intelligence in communication management, and she is part of the research team for the Global Capability Framework project in the United Arab Emirates.



Assistant Professor



Terminal degree


Awarding Institution

University of Pretoria

Research/Creative Areas 

Corporate social responsibility and its communication, Corporate reputation management, Digital communication management


Teaching Areas

Principles of strategic communication, Strategic communication campaigns, Writing for public relations, Creative advertising, Media planning and management, Corporate social responsibility and its communication

Professional links