Dr. Hamza Saad Mohamed, Associate Professor

Dr. Hamza Saad is an Associate Professor of Communication and Public Relations in the College of Communication and Media Sciences, Zayed University, UAE.  His experience before joining Zayed University includes working as an Assistant Professor of Public Relations, College of Communication, University of Sharjah, UAE, as well as at the College of Communication, Cairo University . He was a teaching assistant at the department of Media and Communication at Leicester University, UK. Dr. Hamza worked professionally as a public relations practitioner at EgyptAir’s Company for four years and he also has worked as a journalist in the Saudi Arabian newspaper Al Jazirah (Cairo office 1997-2003).

Dr. Hamza’s main research interests include social media, public relations, news media in the Arab world and Agenda-setting. Hamza has published a book on Political communication in Egypt and a book chapter in News Media in the Arab World, Bloomsbury Academic. In addition, he has journal articles in internationally recognized journals such the Journal of Arab and Muslim Media Research, the International Journal of Customer Relationship Marketing and Management (IJCRMM), and International Journal of Online Marketing (IJOM).  He is currently on the editorial review board of the International Journal of Customer Relationship Marketing and Management (IJCRMM) and the editorial review board of the International Journal of Disruptive Innovation in Government (IJDIG), Emerald Publishing with the Prime Minister's Office at the Ministry of Cabinet Affairs, UAE.


Associate Professor



Terminal degree

PhD (Mass Communication)

Awarding Institution

University of Leicester, UK


Teaching Areas

Principles of PR, Principles of Advertising, Integrated Marketing Communication, International Public Relations, Public Relations Writing, Public Relations campaign, Political communication, Media in the International Context, Public speaking, Media translation Media Storytelling, Research methods, Crisis communication, Intercultural communication, and Media translation at both graduate and undergraduate levels.


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