Badran A. Badran is Professor of Mass Communication, with emphasis in Integrated Strategic Communication at the College of Communication and Media Sciences, Zayed University, UAE. Previously, he was Executive Assistant to the Vice President, Assistant Provost, Associate Dean, Assistant Dean, Acting Director of the Department of Public and Cultural Relations and Training Director at the Center for Media Training & Research. Previously, he served as Chair of the Department of Mass Communication at the UAE University and Assistant Professor at Yarmouk University, Jordan.

Badran’s expertise includes reviewing academic programs in Gulf universities and international program accreditation.

Badran’s research interests cover many areas within the disciplines of Journalism, Mass Communication and Tourism. His paper “Press-Government Relations in Jordan: A Case Study” was published in Journalism Quarterly. His pioneering study “Christian Broadcasting in the Eastern Mediterranean: The Case of Middle East Television” was published by Gazette. Badran’s “Features of the population situation and policies in Jordan” was published by the UN’s Population Bulletin of ESCWA. Badran co-authored 'Dubai Outbound Tourism: An Exploratory Study of Emiratis and Expatriates' which was published by Journal of Vacation Marketing. He also co-authored a chapter entitled 'Sharing the Transformation: Public Relations and the UAE Come of Age,' was published in The Global Public Relations Handbook: Theory, Research and Practice. Badran authored another chapter published by Routledge, entitled ‘A critical snapshot of the practice of public relations in the United Arab Emirates’ in the book Public Relations in the Gulf Cooperation Council Countries. His latest research investigates visual storytelling using historical photographs.



PhD, University of Massachusetts, Amherst, USA.


Research/Creative Areas

Journalism, Public Relations, Strategic Communication, Tourism Promotion.


Teaching Areas

Integrated Strategic Communication, Public Relations, Communication Campaigns, Communication Management and Planning, Tourism Principles and Events.


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