Dr. Azmat Rasul, Assistant Professor

Dr. Azmat Rasul is an Assistant Professor in the College of Communication and Media Sciences at the Zayed University’s Abu Dhabi Campus in the United Arab Emirates. As a Fulbright research scholar, Dr. Rasul earned his Ph.D. and M.A. degrees from the School of Communication at Florida State University (FSU). He was also a recipient of the Erasmus Mundus Scholarship and attended Aarhus University in Denmark and the University of Amsterdam in the Netherlands as a graduate student. 

Before joining Zayed University, Dr. Rasul worked as an Exchange Professor (Limited Term Faculty) for two years at Valdosta State University (VSU), Georgia, USA. He also served in the College of Communication and Information at Florida State University as a Postdoctoral Research Fellow, Adjunct Faculty, and co-founder of the South Asian Media and Cultural Studies Program for four years (2015-19). As an academic, he was selected to receive several awards including Top Paper Awards (Mass Communication Division, ICA, 2015 and Mass Communication Division, NCA, 2016), the FSU Academic Leadership Award in 2015, the Mathew Grindy Prize in 2014, and the FSU’s College of Communication and Information Leadership Award in 2013. 

Dr. Rasul’s research focuses on the interplay between politics and strategic uses of entertainment and new media, effects of strategic communication on attitudes, public diplomacy, the political economy of global entertainment industries, media regulation and policy, and gender portrayals. With more than 50 peer-reviewed conference presentations (ICA, NCA, AEJMC, IAMCR, AMIC, ITS, AUSACE, UDC), 15 published articles in refereed journals (e.g., The Communication Review, Asian Journal of Communication, International Communication Gazette, Journal of International Communication, Communication, Culture and Critique, Journal of Creative Communications), seven invited book chapters, two books, and 11 published articles in the South Asian journals, Dr. Rasul has an active research agenda that centers on multipronged theoretical and methodological approaches. Trained as a qualitative and critical/cultural scholar in South Asia and Europe, he also specialized in quantitative research design and pursued an M.S. degree in Measurement and Statistics at FSU. He has worked on a few research grants as a principal investigator and member of the team in Pakistan and the United States. Currently, he is serving as the principal investigator for Pakistan for the Worlds of Journalism Study, which is an academically driven European project that was founded to examine the state of journalism throughout the world. 

Since 2003, Dr. Rasul has been teaching a wide range of courses in communication, public relations and advertising at various universities in Pakistan and the United States. His interdisciplinary and international teaching experience has enriched his ability to teach in global and diverse classrooms while being aware of the needs and interests of a culturally and ethnically diverse student body. At FSU, he was actively engaged in the educational exchange and innovation programs of the Center for Global Engagement, which provided him an opportunity to interact with and learn from experienced academics from different countries. Besides academic work, Dr. Rasul enjoys travel, photography, reading, and serving various academic organizations in the field of communication and media studies.

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