Azmat Rasul (PhD, Florida State University) is an Assistant Professor in Integrated Strategic Communication in the College of Communication and Media Sciences, Zayed University (ZU), UAE. Before joining ZU, he served as an Assistant Professor at the University of the Punjab, Exchange Professor/Lecturer in the Department of Communication Arts at Valdosta State University, and Postdoctoral Research Fellow and co-founder of the South Asian Media and Cultural Studies Program in the College of Communication at Florida State University. 

Prior to entering academia, Rasul had worked in advertising and government public relations. His research focuses on the effects of strategic communication campaigns on attitudes, uses and effects of entertainment and social media, political economy of global entertainment industries, media portrayal of gender, and media regulation and policy.

His work has appeared in journals such Journal of Broadcasting and Electronic Media, Asian Journal of Communication, International Communication Gazette, Internet Research, The Communication Review, Communication, Culture and Critique, and Journal of Intercultural Communication Research. He was selected to receive several academic awards including Top Paper Awards (Mass Communication Division, ICA, 2015 and Mass Communication Division, NCA, 2016), the FSU Academic Leadership Award in 2015, the Mathew Grindy Prize for teaching excellence in 2014, and the College of Communication and Information Leadership Award in 2013.


Assistant Professor


Terminal degree


Awarding Institution

Florida State University

Research/Creative Areas 

Strategic Communication, Psychology of Advertising, Uses and Effects of Social Media and Entertainment on Attitudes, Gender and Communication, Political Economy of Global Media, Media Regulation

Teaching Areas

Research Methods, Communication Theories, Media, Culture, and Society, Writing for Public Relations, Integrated Strategic Communication Management & Planning

Professional links