09.00   - 09.30

Registration, coffee and networking

09.30 – 09.40

Welcome address
Dr. Michael Allen, Assistant Provost for Research, Zayed University

09.40 – 10.00

Female PR practitioners in the UAE:
Exploring intersectionality and transnational feminism

Dr. Leysan Khakimova Storie, Assistant Professor, CCMS, Zayed University

10.00 – 10.20

Abu Dhabi as seen by tourists and by Emirati nationals:
Differences in image perception of a tourism destination.

Dr. Natasa Slak Valek, Associate Professor, CCMS, Zayed University
Dr. Russell Blair Williams, Assistant Professor, CCMS, Zayed University

10.20 – 10.40

Organizational-level drivers of employee engagement in the UAE:
Dr. Ganga Dhanesh, Assistant Dean, CCMS, Zayed University
Dr. Gaelle Duthler, Associate Dean, CCMS, Zayed University

10.40 – 11.00

Branding of Big Ticket Paid Raffle by Abu Dhabi Duty Free:
A Quantitative Study to Assess the Role of Group Influence in Developing Paid Raffle Participation in the MENA Region.

Dr. Mian Asim, Assistant Professor, CCMS, Zayed University

11.00 – 11.15

Refreshments and networking


Panel discussion: “Conducting research on strategic communication and public relations in the Middle East: Opportunities and challenges.”

Moderator-Badran Badran, Professor, CCMS, Zayed University

Panel members:

Dr. May Al-Khaja, Associate Professor, UAE University

Dr. John Mark King, Professor, American University Sharjah

Dr. Khaled Gaweesh, Associate Professor, Sharjah University

Dr. Carol Melhem-Moufarrej, American University in Dubai


Meet the Editor:
Chat with Dr. Bey-Ling Sha, Editor-in-chief of Journal of Public Relations Research on publishing in top communication journals




Inauguration of IPR Research Symposium:
ZU Welcome:
Dr. Marilyn Roberts, Provost, ZU
CCMS Welcome: Pam Creedon, Acting Dean, CCMS


Identity and Public Relations: Implications for the Profession, the Organization & the World
Dr. Bey-Ling Sha, APR, Professor and Director, School of Journalism and Media Studies, San Diego State University


Advancing the Science of Public Relations Through and Understanding of Research:
Dr. Tina McCorkindale, APR, President and CEO, Institute for Public Relations


Refreshments and networking


Behavioral Science : Its Importance and Implications for Communications World.
Dr. Sarab Kochhar, Director of Research, Institute for Public Relations


Panel on “Trends in practice, education and research in public relations and strategic communication in the United Arab Emirates”

Moderator: Pamela Creedon, Acting Dean, CCMS, Zayed University

Panel members:

Brian Lott, Chief Communications Officer, Mubadala

Mazen Nahawi, Founder and Chief Executive Officer at CARMA

Dr. May Al-Khaja, Associate Professor, UAE University

Dr. Gaelle Duthler, Associate Dean, Zayed University


Closing reception and networking