Minor in Innovation & Entrepreneurship

The Minor in Innovation & Entrepreneurship is designed for students who want to broaden their knowledge beyond their current major by developing practical Entrepreneurship skills to supplement their current field of study. Students will develop an understanding of the principles of Entrepreneurship such as: strategy creation, business modelling, market research, consumer behavior, innovation management, business development and basic financial management.


Required courses

Credit Hours: (18 Required)

MKT310 or

Introduction to Marketing

3

MKT335

Consumer Behavior*

3

MKT332

Innovation Management

3

MKT340

Social Entrepreneurship and Shared Values

3

MKT440

Entrepreneurial Venture Creation

3

MKT433

Digital Marketing and Commerce

3

MKT437

Market Research

3

Total

18

*: Students outside CoB have to take Introduction to Marketing [MKT310]