Minor in Innovation & Entrepreneurship

The Minor in Innovation & Entrepreneurship is designed for students who want to broaden their knowledge beyond their current major by developing practical Entrepreneurship skills to supplement their current field of study. Students will develop an understanding of the principles of Entrepreneurship such as: strategy creation, business modelling, market research, consumer behavior, innovation management, business development and basic financial management.

Required courses		Credit Hours: (18 Required)
MKT310 or	Introduction to Marketing	3
MKT335	Consumer Behavior*	3
MKT332	Innovation Management	3
MKT340	Social Entrepreneurship and Shared Values	3
MKT440	Entrepreneurial Venture Creation	3
MKT433	Digital Marketing and Commerce	3
MKT437	Market Research	3
Total		18

*: Students outside CoB have to take Introduction to Marketing [MKT310]