Colleges of Business Sciences

Minor in Marketing

The Minor in Marketing is designed for students who want to broaden their knowledge of business and develop marketing skills to supplement their current field of study. Students will develop an understanding of the principles of marketing, market research, consumer behavior, marketing communications and branding.


Required courses

Credit Hours: (18 Required)

MKT310 or

Introduction to Marketing

3

MKT434

Global Marketing Management *

3

MKT335

Consumer Behavior

3

MKT432

Integrated Marketing Communication

3

MKT437

Market Research

3

MKT433

Digital Marketing and Commerce

3

MKT439

Brand Management

3

Total

18

*: *: For CoB students. students outside CoB should do Introduction to Marketing [MKT310]