Professor of Marketing

Bio

Lars Bergkvist is Professor of Marketing – College of Business. He has held academic positions at universities in several countries including Australia, China, Singapore, Sweden and has taught marketing in more than 10 different countries. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, and research methodology with a focus on measurement. He has published in journals such as the Journal of Marketing Research, the Journal of Advertising, the International Journal of Advertising, and the Journal of Brand Management. He is Associate Editor of the International Journal of Advertising and a member of the Editorial Board of the Journal of Advertising.

Office

Abu Dhabi - Khalifa City, FF1-2-050

Phone:

971 2 599 3424

Email:

Teaching Areas

Introduction to Marketing, Global Marketing

Research and Professional Activities

Consumer behavior, advertising, research methodology, measurement