Associate Professor
Ph.D., 2010, The University of Western Australia (AACSB, EQUIS), Perth, Australia
Masters of Management Research, 2008, The University of Western Australia (AACSB, EQUIS), Perth, Australia
Bio
Dr Tim has been an associate professor of Marketing at ZU since 2017. He is an inaugural faculty member of the College of Business.
Before undertaking his doctoral studies he worked in the tourism and market research industries. Previous faculty roles include: University of Akron (USA), University of Western Australia and UAEU. Dr Tim has published in international peer-reviewed journals such as Journal of Business Research, Journal of Interactive Advertising, Assessment, the Journal of Cross-Cultural Psychology.
Dr Tim is an innovative and creative educator, winning the 2013 University of Western Australia Teaching Excellence Award. One tangible example of this is the ReviewAE digital marketing live project. This project has allowed 100’s of ZU students to experience working with real locally-owned business clients (such as a Dubai psychology clinic, an online employee wellness platform, a UAE-based sporting goods retailer, a high-end European car garage).
Office
Dubai Academic City, R-L2-094
Phone:
+971 4 402 1719
Email:
tim.daly@zu.ac.aeTeaching Areas
Specializing in digital marketing, search engine optimization, contract cheating
Research and Professional Activities
Harrigan, Paul, Timothy M. Daly, Kristof Coussement, Julie A. Lee, Geoffrey N. Soutar, and Uwana Evers, (2021) "Identifying influencers on social media." International Journal of Information Management, 56 (Feb), 102246.
Ryan, James C. and Timothy M. Daly, (2019) “Barriers to innovation and knowledge generation: The challenges of conducting business and social research in an emerging country context,” Journal of Innovation & Knowledge, 4 (1), 47-54.
Lee, Julie, Joanne Sneddon, Timothy M. Daly, Shalom H. Schwartz, Geoffrey N. Soutar, and Jordan J. Louviere, (2019) “Testing and Extending Schwartz Refined Value Theory Using a Best–Worst Scaling Approach,” Assessment, 26 (2), 166-180.
Harrrigan, Paul, Uwana Evers, Morgan Miles, and Timothy M. Daly, (2017) "Customer Engagement with Tourism Social Media Brands," Tourism Management, 59, pp. 597-609.
Daly, Timothy M. and Rajan Nataraajan, (2015) “Swapping Bricks for Clicks: Crowdsourcing Longitudinal Data on Amazon Turk,” Journal of Business Research, 68 (12), pp. 2603-2609.
