Associate Professor

Park Beede is associate professor, specializing in advertising and marketing. Having started his career in the United States, Park has taught throughout New Zealand, Australia and the United Arab Emirates. In addition to teaching, he also worked in leading advertising agencies and client companies for many years. His research interests include advertising, branding, and consumer behavior, along with teaching and learning strategies. Park has held a variety of academic administration roles, especially in the area of graduate education. In addition to the roles of chair and coordinator for multiple post-graduate programs, Park has managed numerous executive education and professional training programs.


Abu Dhabi - Khalifa City

Teaching Areas

Advertising and IMC, branding, consumer behavior, and marketing

Research and Professional Activities

Advertising planning and creative, brand strategy, consumer behavior, and digital advertising strategies.

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