The College of Business’s (CoB) vision, mission, values, and strategic goals (2024-2029) are as follows:

CoB Vision

To be recognized as a reputable business college in the region, for excellence in research and our commitment to sustainable development.

CoB Mission

We prepare responsible future business leaders to help build a sustainable competitive knowledge-based economy in the UAE.

We achieve our mission through:

• Business programs that allow our students to develop fundamental and innovative competencies and skills.
• High-quality research and scholarship, that advances business and management knowledge.
• Engagement with our stakeholders to create shared value and drive meaningful change.

CoB Core Values

CoB believes in four main values, which are:

• Excellence: to deliver exceptional learning experiences for our students and conduct impactful research that is world leading and relevant to the UAE. 
• Responsibility: to develop among our graduates a consciousness of civic responsibility, sustainability, employee well-being, and business ethics.
• Innovation: to embrace innovative pedagogies and technologies, offer agile curricula, and nurture students’ creativity and growth.
• Partnership: to co-create meaningful relationships with national, regional, and global partners to develop mutually beneficial opportunities to enhance our societal impact.

CoB Strategic Goals

• Strategic Goal 1: Offer business programs that contribute to the employability of UAE Nationals.
• Strategic Goal 2: Develop and nurture a research excellence environment.
• Strategic Goal 3: Conduct impactful research to enhance global ranking.
• Strategic Goal 4: Strengthen ties with the community through meaningful partnerships and collaborations.