Vision, Mission and Core Values

Our Vision

To be globally recognized as the leading business college in the region for excellence in education, research, and community engagement.

Our Mission

We prepare responsible future leaders for the knowledge-based economy through:

  • An agile curriculum using innovative educational technologies, that provide transformative learning experiences. 

  • High caliber diverse faculty producing impactful research and scholarship, that advances business and management knowledge.

  • Purposeful engagement with community stakeholders to create shared value.      

Core Values

ZUCoB believes in four main values, these are: 

Excellence: to deliver exceptional learning experiences for our students and conduct impactful research that is relevant to the UAE and is world leading.  

Responsibility: to develop among our graduates a consciousness of civic responsibility, sustainability, and business ethics.

Innovation: to embrace innovative pedagogies and technologies, offer agile curriculaand nurture students’ creativity and spirit of entrepreneurship.

Partnership: co-create opportunities with national, regional, and global partners to enhance our impact.

Our Strategic Goals

Goal 1: Offer future-focused curricula.

Goal 2: Embrace innovation in teaching and learning.

Goal 3: Enhance research excellence environment.

Goal 4: Promote impactful research.

Goal 5: Foster outreach through partnerships and external relations.

Goal 6: Promote shared governance practices.