Minor in Marketing
The Minor in Marketing is designed for students who want to broaden their knowledge of business and develop marketing skills to supplement their current field of study. Students will develop an understanding of the principles of marketing, market research, consumer behavior, marketing communications and branding.
|
Required courses |
Credit Hours: (18 Required) |
|
|
MKT310 or |
Introduction to Marketing |
3 |
|
MKT434 |
Global Marketing Management * |
3 |
|
MKT335 |
Consumer Behavior |
3 |
|
MKT432 |
Integrated Marketing Communication |
3 |
|
MKT437 |
Market Research |
3 |
|
MKT433 |
Digital Marketing and Commerce |
3 |
|
MKT439 |
Brand Management |
3 |
|
Total |
18 |
|
*: *: For CoB students. students outside CoB should do Introduction to Marketing [MKT310]
