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Bachelor of Science in Marketing and Entrepreneurship

The Marketing & Entrepreneurship major provides students with the opportunity to develop skills that will enable them to function in different marketing and managerial roles. Students will learn how to write a comprehensive business plan, will be given the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams.

With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

1. Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems.

2. Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization.

3. Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy.

4. Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations.

5. Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge.

6. Conduct research in a chosen area of specialization and document and defend the research results.

7. Communicate effectively in writing and verbally, and deliver professional-level presentations.

8. Operate individually and contribute to team effectiveness with only general supervision.

9. Demonstrate leadership skills in selfdevelopment at the individual and team level.

10. Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility.