Assistant Dean for Student Affairs (Abu Dhabi)
- PhD. University of Otago (NZ)
- MEnt. University of Otago (NZ)
- B.Sc. American University of Sharjah (UAE)
Bio
Dr. Saifeddin Alimamy is Assistant Professor of Marketing in the College of Business. He holds a Ph.D. (2018) in Marketing from the University of Otago, New Zealand. He studied Marketing and MIS at the American University of Sharjah (B.Sc. 2009) and holds a Master of Entrepreneurship from the University of Otago, New Zealand (2012). He has worked for many years in the education industry as an instructor, researcher and thesis supervisor. His work is published in internationally recognized business journals.
Dr. Saif’s research interests lie in the inter-disciplinary area of marketing, innovation and entrepreneurship. In particular, he researches the role of technology in the customer and organizational value creation process.
Office
Abu Dhabi - Khalifa City, FF1- 2 - 034
Phone:
971 2 599 3494
Email:
saifeddin.al-imamy@zu.ac.aeTeaching Areas
Principles of Marketing, Consumer Behavior, Digital Marketing, Innovation Management
Research and Professional Activities
Diffusion of Innovation, Co-Creation of Value, Customer Perceived Value, Augmented Reality, Service-Dominant Logic, Service Marketing.
