Colleges of Business Sciences

Marketing Curriculum


The Marketing & Entrepreneurship major provides students with the opportunity to develop skills that will enable them to function in different marketing and managerial roles. Students will learn how to write a comprehensive business plan, will be given the knowledge and capabilities required to start up a business, attract venture funding, and lead strong entrepreneurial teams. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students will graduate the program with a solid foundation in marketing.

Program Learning Outcomes
  • Upon successful completion of this program, students will be able to:
  • Apply a range of relevant principles and theoretical knowledge to develop strategies and solutions to current Entrepreneurial and Marketing problems. (Level 7 of QFE: Knowledge, Skill)
  • Apply relevant principles and theories to a national and global marketing context to develop marketing and entrepreneurial strategies for the organization. (Level 7 of QFE: Knowledge, Skill)
  • Explain how data, market information and knowledge drive the development of marketing and entrepreneurial strategy. (Level 7 of QFE: Knowledge)
  • Demonstrate how the primary business functions (e.g. Strategy, Production, Marketing, etc.) contribute to organizational effectiveness and explain how major external factors (e.g., consumer preferences, economic factors, legislation, etc.) impact organizations. (Level 7 of QFE: Knowledge)
  • Identify and solve business problems through the application of Marketing and Entrepreneurship and general business knowledge. (Level 7 of QFE: Skill)
  • Conduct research in a chosen area of specialization and document and defend the research results. (Level 7 of QFE: Knowledge, Skill, Autonomy and responsibility) 
  • Communicate effectively in writing and verbally, and deliver professional-level presentations.(Level 7 of QFE: Skill, Autonomy and responsibility) 
  • Operate individually and contribute to team effectiveness with only general supervision. (Level 7 of QFE: Autonomy and responsibility, Role in context, Self-development) 
  • Demonstrate leadership skills in selfdevelopment at the individual and team level.(Level 7 of QFE: Autonomy and responsibility, Role in context, Self-development) 
  • Recognize and resolve ethical dilemmas in the workplace, and explain the basic principle of corporate social responsibility. (Level 7 of QFE: Self-development)

Program Required Courses(81 Credit Hours Required)

ENG240 English Composition III 
ACC202 Financial Accounting
MTH212 Business Calculus
ACC203 Managerial Accouting 
BUS207 Business Communication 
MTH213 Business Statitics 
ECN201 Foundations of Microeconomics 
LAW200 Business Law & Ethics 
ECN202 Understanding Macroeconomics 
ARA345 Advanced Arabic Skills 
FIN308 Introduction to Finance 
MGT309 Introduction to Management 
MKT310 Intrdocution to Marketing 
OPR300 Operations Management 
INS260 Management of Information Systems 
MGT401 Business Leadership 
BUS407 Corporate Communication 
MGT400 Strategic Management
BUS491 Internship 
MKT335 Consumer Behavior
MKT432 Integrated Marketing Communication
MKT332 Innovtion Manageemnt 
MKT439 Brand Manageemnt
MKT433 Digital Marketing and Commerce 
MKT434 Global Marketing Management
MKT437 Market Research 
MKT340 Social Entrepreneurship and Shared Values 
MKT440 Entrepreneurial Venture Creation 

Core Curriculum Requirements (General Education =  39 Credit Hours; ZU Electives=6)

ARA130  Arabic Concepts  
ENG140  English Composition I
ISL135 Islamic Civilization 
ENG145 English Composition II
HSS255 Emirates Studies 
GEN185 Methods of Scientific Research and Developement
ARA345 Advanced Arabic Skills 
XXXXXA General Education:Group A 
XXXXXA General Education:Group A 
XXXXXD  General Education:Group D
XXXXXE General Education:Group E
XXXXXX ZU Electives 

College of Business

Zayed University

Abu Dhabi & Dubai

United Arab Emirates

Tel: +971-4-4021-887