Antoine AbiAad
2007, March 23: Doctor of Philosophy in Design, Comprehensive Human Sciences, University of Tsukuba, Japan

2004, March 25: Master of Arts in Visual Communication Design, University of Tsukuba, Japan

2000, December 13: Diplôme d'études Supérieures in Advertising, Académie Libanaise des Beaux-Arts, ALBA UOB, Beirut, Lebanon

Antoine Abi Aad (Ph.D. and MA University of Tsukuba in Japan, DES Académie Libanaise des Beaux-Arts in Lebanon) is an educator, visual communicator, and researcher. He is also a frequent guest lecturer and has given talks and workshops at numerous institutions, including the Universidade de Brasilia (Brazil), International Design School (Jakarta), Institute of Business and Design (Moscow), Hong Kong Design Institute, IIT Bombay, Greenside Design Center College of Design (Johannesburg), Nara University of Education (Japan), Boston University and Yale University (New Haven).

Having participated in 56 exhibitions (31 cities, 19 countries), lectured in 46 universities (21 countries) and taught 2057 students since 2004, Antoine’s true dedicating is for research and experimentations. His passion is for letters: typography, calligraphy and handwriting. The different scripts he writes (Arabic, Latin and Japanese) led him to have special interests in the directions of writing, leftward, rightward, and downward, and how these directions affect visual communication and advertising, or even more, motion graphics and animation.

Antoine was the Chairperson of Typoday Amman 2020, Head of Department of Graphic Design and Visual Communication at the Lebanese University, and he also served as a vice-president of i-cod (formerly Icograda) from 2015 to 2017.


Dubai Academic City, Dubai


+971 4 402 1553

Teaching Areas

Visual Communcation, Graphic Design, Typography, Advertising.

Research and Professional Activities

Letters: typography, calligraphy and handwriting.

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