CACE Students participating in a Furniture Design Contest hosted by Vision Factory

21 Nov 2017

Students from Zayed University have responded to a Bespoke Furniture Design Contest call by Vision Furniture & Decoration Factory, Abu Dhabi. All the participants’ were students enrolled in the Furniture Design course during Spring 2017, taught by Assistant Professor Lina Ahmad and Associate Professor Marco Sosa as part of their Interior design major in Abu Dhabi Campus. The contest brief asked the students to explore innovative furniture design, with human interaction as a core theme using ‘Wood’ as a construction material.

Located in Mussafah Industrial area of Abu Dhabi, since its founding in 2003, Vision Furniture and Decoration Factory has played a role in manufacturing and delivering high-quality and innovative wooden works and Furniture to the UAE market. It’s work place houses the latest state-of-art production equipment and specialized machinery and tools. 

Vision Furniture & Decoration Factory, has become the highest standard quality supplier to whom many high profile clients (nationally and internationally) , contractors and organizations turn for professional solutions and "on time" delivery of first class products for their fast track projects. Their products and services are constantly expanding to meet all needs of the most complex and ultra-modern projects.

In nine groups of two and three, the students from Collage of Arts and Creative Enterprises, worked on finalizing their design proposals. Spearheaded by the Vision Factory Team, an interactive session was held in April between the students and Vision Factory professionals whom reviewed and commented on students’ technical drawings and advised on alterations based on manufacturing processes and best followed practices.  

The winners of the contest were selected as Maryam Abdulrahman Abdulla Mohamed Alhammadi and Khawla Ali Mohamed Hasan Alsuwaidi and the piece was constructed at Vision Factory. The piece is called “Circuit” and was unveiled and exhibited in November, at Al Serkal Dubai, in a group exhibition showcasing senior student and alumni work from CACE ZU, as part of Dubai Design Week.

In addition, members of Vision Factory’s upper management were welcomed at Zayed University, Abu Dhabi Campus by Her Excellency Sheikha Lubna Bint Khalid Al Qasimi, President of Zayed University and Dr. Reyadh AlMehaideb Vice President of Zayed University.

Her Excellency Sheikha Lubna and Ann-Maree Reaney, Dean of CACE, will be presented gifts and Certificates of Appreciation to the participating students and Vision factory representatives.

Quotes on the initiative by CACE faculty and Vision Furniture & Decoration Factory staff;

Walid Saliba, Regional Business Development Manager , Vision Factory;

This a good opportunity for us in the industry to coordinate and collaborate with educational institutions within the local community as a part of our community services. CACE at Zayed University provides the perfect platform for the factory to engage with young emerging designers in the UAE and help prepare the workforce for creative industries in the country.”

Ann-Maree Reaney, Dean of College of Arts and Creative Enterprises:

CACE aims to develop graduates who are leaders and innovators in the field of art and design practice, graduates who will contribute significantly to the cultural fabric of the UAE. Our intensive and rigorous art, design, new media and exhibition programs are practice based and industry-engaged. This furniture design project is one example of how Interior design students engage with the “real” world of industry.”

Lina Ahmad, Assistant Professor of Interior Design and instructor for the students;

“We are grateful to Vision Factory for providing our students with such an opportunity; and enabling us to add a practical aspect to a classroom project. This has not only altered the classroom dynamics, but also increased the students’ enthusiasm.”

Marco Sosa , Associate Professor of Interior Design ;

“CACE’s program of Interior Design provides our students with the technical and conceptual skills to enter their profession, once they graduate. Collaborations with companies such as Vision Factory, equips our students with invaluable practical experience and insight in the industry.”

Statements and comments by participating CACE Interior Design Students;

Maryam Abdulrahman Abdulla Mohamed Alhammadi and Khawla Ali Mohamed Hasan Alsuwaidi (winners of the contest)

“We feel privileged and humbled to have our design selected; and to see the ‘Circuit’ chair, built and realised as a 1:1 finished product. To see our design made into a reality is a real honour. We thank Vision Furniture & Decoration Factory for the amazing opportunity. For their kind generosity and expertise, guidance and for giving us an insight into the professional world and collaborating with Zayed university in preparing us to enter the creative Economy in the UAE.”

Manal Ali Salem Ali Al Hosani :

“Designing a furniture was not a new experience to me. I had the chance to design and produce a furniture piece at our ZUTechshop class last year, but what made this experience different is having the chance to go to the factory and talk to the Experts in this field, and that was very useful for me because now I know more details about designing and building a furniture piece in the UAE.”

Al Yazia Abdulla  Abdul Karim Ghuloum  Al Blooshi

“Being part of this project was like a small window to the professional world.

It showed me how real work done. It taught me how to be confident towards my work. Thank you for this amazing opportunity.” 

“Our design approach took slightly different way, we went back to vision factory to present our designs. We had one-on-one meeting with their engineers.  Yes, they talked about our design ideas, but the conversation was geared into how to make our design work.”


Shamsa Dhafer Sehmi Jaber Al Ahbabi 

 “It was a learning experience, it showed me how something that appears so effortless requires a great amount of concentration, devotion and support from industry professionals. This class allowed this experience”


Fatema Rashed Musabeh Alkendi Almurar

“Working on this specific project was a great experience, it was challenging but very exciting at the same time. It was fun designing a furniture piece from concept stage to detailing stage, step by step. The best part was that we were designing a furniture that could be built in reality and not just a sketch, which made working on it scary but good scary, and thats what made this project different than any other and the most exciting!"